Launch Pad

Getty Images / Vladyslava Yakovenko

April new product roundup

By Danielle Masterson

Spray delivery systems, CBN, and the sleep category lead this month's wellness wave.

Getty Images / Airdone

January Launch Pad: Babies, women, pets in focus

By Danielle Masterson

It may be a new year, but immunity is still the name of the game. From functional beverages to powders, we’re seeing immunity run the gamut in January launches. The month also welcomed some unexpected formats and even something for the fur babies.

Getty Images / Khosrork

Kid-centric products dominate October

By Danielle Masterson

While immune support products have been on trend during the entire pandemic, developers have shifted their focus to children. Immune-supporting ingredients like elderberry and zinc lead the way, along with probiotics, multis, and even a magnesium supplement...

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