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Editor's spotlight: Startup Focus

Protein power: Startup stomps out misleading messages

By Nikki Hancocks

A startup founder who wants to banish the masculine and feminine stereotypes in protein marketing says sports nutrition products should be made more accessible by removing gender-focused health claims.

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WATCH: How to target the ageing consumer

By Nikki Cutler

Despite seniors showing a strong interest in functional food and supplements, the number of products launched with senior claims in Europe does not reflect the population which means brands are missing out on a huge market, says Mintel.

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