Photo courtesy of Norm's Farms

Editor's Spotlight

Betting on black elderberry for a farm-to-table super fruit story

By Hank Schultz

Missouri berry producer Innovative Natural Solutions is betting that black elderberry can become the next big botanical on the dietary supplement front, capitalizing on a growing trend of high antioxidant fruits in the market.

Getty | Luis Diaz Devesa

Maintaining health through food and drink is a growing trend. NutraIngredients speaks to entrepreneurs about why they chose to pass on pills.

Are pills becoming a thing of the past? Food and drink win over innovators

By Nikki Cutler

Entrepreneurs creating new ways to maintain health through nutrition argue that food and drink is the delivery format of the future.

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