August Launch Pad

By Danielle Masterson

- Last updated on GMT

Related tags launch pad New product development Innovation

This month is experiencing a probiotic takeover, along with products for hydration and skin health.

GNC gets Amped

GNC just launched its first multi-action pre-workout product, GNC AMP Tri-Phase. Amplifying every stage of the workout with Tri-Phase Technology, the formula powers mental stimulation, muscle energetics and enduring performance. GNC AMP includes protein powders, protein shakes, muscle fuel and training support supplements. GNC AMP Tri-Phase comes in three flavor varieties: cherry limeade, lemonade, and lemon lime.

Flatter Me’s ‘suped-up sister’

HUM Nutrition debuted its newest bloat-battler, Flatter Me Extra Strength to help fight the bloat –even on the high FODMAP foods. HUM describes Flatter Me Extra Strength as “The suped-up sister product” of the original Flatter Me formula, but with 50% more of the 18-digestive enzymes with 50% more potency. Like the original formula, the extra strength version helps reduce bloating, and breaks down protein, carbs, fiber, lactose, and fats to optimize digestive function. Ginger and peppermint leaf in the capsules also support healthy digestion, while fennel seed helps soothe digestive issues and support nutrient absorption.

IBS support

Hyperbiotics announced the launch of PRO-IBS Support, a dual-action synergistic blend of Lactiplantibacillus plantarum​ 299v and Boswellia serrata​ extract. This combination formula was designed to effectively stabilize gut discomfort and dysfunction in patients with IBS, and provide accelerated and prolonged relief from bloating, gas, and irregularity. Each capsule contains 30 billion CFUs of Lactiplantibacillus plantarum​ 299v, which is the clinically effective dose and strain used in over 65 clinical studies. The clean formula also features lecithin-based Boswellia serrata​ extract 125mg in a clinically studied dose range with standardized phytoactives.

Designing women

Designs for Health recently launched two women's health formulations: ProbioMed Women and FemGuard-HF. These two formulas join Designs for Health's portfolio of products designed to support the full life cycle of female health needs.

ProbioMed Women is a once-daily, highly concentrated probiotic with 25 billion CFUs of 10 clinically studied strains that promote a healthy vaginal pH, vaginal microflora, and GI microbial balance. This formula features 5 billion CFUs of ASTARTE, a proprietary blend of four bacterial strains typically found in a healthy vaginal microbiome to help support a balanced vaginal microbial population. It also delivers a clinically relevant 10 billion CFUs of L. acidophilu​s DDS-1, a patented probiotic strain to help promote GI function and motility.

FemGuard-HF features two clinically-backed, hormone-free phytoestrogens: genistein and HMRlignan. It also delivers gamma-oryzanol, shown to help reduce menopausal symptoms and vitamin E tocotrienols as DeltaGold as well as taurine, which supports healthy aging.


The Greenies brand, a part of the Mars family of brands, released its newest product in its line of supplements, developed in collaboration with nutritionists, researchers, and a veterinarian.

Greenies Digestive Probiotic Supplement Powder for Dogs is a powder meal topper featuring a probiotic that helps maintain a natural balance within a dog's digestive system. The formula contains clinically proven probiotics to support digestive health as well as billions of live probiotics to promote intestinal microbiome, and optimal stool quality.

Do the Mini Dew

Moon Juice just unleashed Mini Dew, a 2-in-1 daily electrolyte and mineral powder supplement. This is the brand's latest addition to its Cellular Waters category, joining best sellers Magnesi-Om and Ting.

The formulation offers an option for the average person who's working, thinking, traveling, potentially breaking a sweat and occasionally having a drink. Its microplastic-free Himalayan pink salt electrolyte has 270 mg of sodium and chelated forms of potassium and magnesium for optimal daily hydration and easy absorption. It contains a full spectrum of ionic trace minerals and 5 chelated essential minerals to address brain function, hormones, energy, skin and hair. It has zero grams of sugar and is made with 100% traceable ingredients.

Chad + Trace

UFC Featherweight Chad Mendes has teamed up with Trace Minerals on a customized bundle of his favorite psoriasis support products. The Chad Mendes Wellness Box contains:

TMAncestral Beef Liver: The nutritionally dense superfood is designed to support healthy bones, joints, skin, hair, energy, and immunity. Pasture-raised in New Zealand, the supplements are 100% freeze-dried and non-defatted.

ConcenTrace Trace Mineral Drops (8 oz. + travel size): Trace Minerals is the exclusive provider of ConcenTrace Trace Mineral Drops, a concentrated seawater complex that contains a full spectrum of trace minerals for energy, metabolic and mood support and more.

FLOvarian support

O Positiv, the women's health brand behind FLO, introduced its newest product FLO Ovarian Support Vitamin Capsules.

Each FLO Ovarian Support capsule is formulated with the scientifically backed 40:1 ratio of Myo-Inositol and D-Chiro-Inositol to help support ovarian health and cycle regularity, folate to support reproductive health, and diindolylmethane (DIM) to support healthy hormone levels.

Ashwagandha gummies

Himalaya Wellness recently launched a new supplement format: Ashwagandha Organic Gummies.

Himalaya's plant-based Organic Ashwagandha Gummies are made with clinically studied KSM-66 Ashwagandha root extract. The gummies provide a daily source of energy and stress relief by supporting adrenals and balancing cortisol levels while also helping to improve quality of sleep, serenity, and promote relaxation.

Himalaya's Organic Ashwagandha Gummies are vegan and come in blackberry flavor, sweetened with organic cane sugar and organic tapioca syrup.

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