Most dietary supplement consumers expect a product to have scientific backing, so putting science at the forefront of a marketing or branding campaign just comes off as ‘noise,’ said one branding expert.
Healthier, tastier and safe – but will consumers accept microwave drying?
from FoodNavigator.com
UK Court of Appeal rules against Cadbury in color purple trademark dispute
from ConfectioneryNews.com
Fibre augmentation: Are food labels missing an ‘F’ word?
from NutraIngredients.com
‘We anticipate great demand’: Kerry and Renaissance BioSciences ink partnership on acrylamide-reducing yeast enzyme
from FoodNavigator.com
Supplement industry must stake claim in climate change debate
Markets
Entrepreneur builds bee product line into budding powerhouse
People
Not just a sweetener: PureCircle to launch stevia protein, fiber, antioxidant ingredients
Suppliers
Omega-3s don't increase bleeding with surgery, study finds
Research
Codex Nutrition Committee proposes new process to deal with nutrition rule variations
Regulations, Legislation & Enforcement
Subscription supplement seller uses smart cap technology to drive compliance, reorders
Personalized Nutrition
Kiwi marine ingredient supplier targets Asia and US with new nutraceutical brand
Omega-3
Call for public NMR database viewed favorably by industry experts
Supply Chain Management
