July Launch Pad: Hydration leads the way

By Danielle Masterson

- Last updated on GMT

Related tags launch pad hydration

The rise in products offering a hydration boost demonstrates consumers want beverages that deliver taste and functionality.

New gummies

New Chapter has entered the multivitamin gummy category . The New Chapter Women’s Multivitamin Gummies, also available in Men’s and Kid’s SKUs, contain 17 essential vitamins and minerals and are also sweetened with organic blue agave fiber.

The herbal berry blend includes elderberry, for a berry-citrus flavor, immune-essential vitamins C, D3 and zinc, plus fermented B vitamins to support cellular energy and is vegetarian and gluten-free.

GHOST goes tropical 

GHOST recently unveiled GHOST Gamer and GHOST BCAA in Sour Patch Kids “Pineapple.”
Both products contain 1600MG nooLVL,1000MG L-Tyrosine 500MG Cognizin Citicoline, 150MG Natural Caffeine and AstraGin. GHOST also features its Full Disclosure Label that states the dose of each active ingredient, and is vegan friendly, gluten-free, soy-free, and sugar-free.

GoodBelly for kids 

The kid-focused, multi-serve refrigerated probiotic juice beverage is made with probiotic strains to support a healthy digestive system.

GoodBelly KIDS! Is optimized for smaller bellies and available in 32oz quarts, the KIDS! beverages are made with a probiotic strain that has been evaluated in more than 16 research trials and support healthy digestion and gut health. Each flavor - Fruit Punch Party, Apple Orchard Adventure and Berry Blast Off - is Certified Organic, non-GMO, dairy-free, vegan and soy free.

Get Wet 

New hydration drink WET Hydration is a newcomer that provides a blend of function and taste, with zero calories and zero sugar. Packed with all-natural ingredients, WET Hydration’s benefits range from energy and immunity boosts, to relieving muscle soreness and balancing stress.

The drinks are available in watermelon-lime, orange-mango, and peach-pineapple and is packed with essential antioxidants that work to nurture the immune system, fight dehydration, and improve skin elasticity + vibrancy.
WET stands for ‘Weaving Everyone Together.’ The company’s goal is to unify like-minded communities across the globe one bottle at a time.

Hydrate your liver

Hydralyte just released Hydralyte Plus Liver Support, which combines a dehydration formula with liver supporting antioxidants like Milk Thistle, Prickly Pear, Turmeric and Ginger.
Hydralyte’s formula adds in 7 electrolytes, B vitamins and 6 antioxidants to combat recovery and repair. The company said the extra vitamins and antioxidants in the product help reduce inflammation and cell damage caused by alcohol and other forms of oxidative stress.

Garden action

By combining prebiotics, probiotics and postbiotics, the elements of the triple-action formula work together to help weed out negative bacteria from the gut, add good bacteria, and give nourishment to help the balanced microbiome flourish.

Garden of Life released a new line of doctor-formulated probiotics that supports a healthy gut through a holistic blend of prebiotics, probiotics and postbiotics. The new line comes in six different formulations, from immune support to women's pH.

Take your cookie?

A Boston-based start-up has introduced a new vitamin cookie that consumers can feel good about eating. The cookie, from FYXX Health, is packed with vitamins and minerals including vitamin D, Vitamin B12, Calcium and Magnesium.

The high fiber, low sugar, low carb, gluten-free vitamin cookie is the latest innovation from FYXX Health, which already has a range of products, from cookies loaded with calcium to help bones, heart healthy cookies, immune boosting drink products, energy enhancing coffee powders, and candies made from carrots.

Hydration assistance

Cymbiotika has unleashed its Pure Hydration formulation to help to establish a healthy electrolyte balance in the body, boost hydration, and assist with recovery from physical activity.

Cymbiotika's Pure Hydration offers essential vitamins and minerals such as Vitamin C, Vitamin B12, Magnesium, Sodium, and Potassium in one simple packet and it comes in Watermelon, Lychee, and Lemon flavors.


A1 Supplements just launched Ayone Nutrition to offer a specialized lineup of supplements focused on some of today's most important health and wellness concerns.

The lineup includes:

  • Ultra-Joint Plus
  • Tribulus Extract
  • Platinum Turmeric
  • Oxy Burn Plus
  • Neuro Plus
  • Multi Collagen Complex
  • Melatonin Plus
  • Max Omega 3
  • L-Arginine Plus
  • Horny Goat Weed Plus
  • CoQ10
  • Biotin
  • Ashwagandha
  • Men's Multivitamin

The company said to expect more to come.

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