News, Analysis & Insights on Nutrition, Supplements, and Health
Walmart has added four of Ritual’s multivitamin formulas to its shelves and online store, expanding its wellness assortment with products positioned around clinical validation and ingredient transparency.
Supplement manufacturers are increasingly turning to TikTok to drive product discovery, with new data and case studies showing how short-form video is reshaping the path to purchase.
Direct-to-consumer fertility supplement brand Bird&Be is entering more than 300 Ulta Beauty locations across the United States, aiming to make clinically supported reproductive health products more accessible through mainstream retail channels.
Once just a bottle shaker staple, protein is taking on new forms and finding its way into everything from soda to chips to macaroni and cheese.
Sustainability September
Nielsen IQ recently released its The Next Frontier of Wellness Report. The leading global consumer intelligence company identified several trends shaping the industry.
Once dominated by a few established brands that relied on high-sugar, high-caffeine formulas for an energy boost, today’s energy drink market is larger, more fragmented and healthier than that of the early 2000s.
Bonafide Health’s expansion into Target nationwide is a first for the formerly DTC brand known for its women’s health supplements that address menopausal wellness.
Amid rising demand for natural menopause solutions, Japanese wellness brand Apothékary has officially entered the global women’s health space with the launch of Every Phase.
Sustainability Focus
PlantFusion has launched into more than 500 Whole Foods locations across the United States, introducing its new BPI-certified compostable packaging.
Digital health platform Superpower recently launched an annual membership for $199, aiming to democratize access to the growing market for personalized nutrition.
Following a struggle with low milk supply in her early motherhood, Luna Aziz launched Legendairy Milk, illustrating how necessity truly is the mother of invention.
The Nestlé Health Science-owned brand showcased its latest launch, the Collagen & Protein Shake, as the tennis championship’s first-ever “Official Collagen Partner.”
A class action complaint filed in Montana federal court alleges that Drink LMNT, Inc. (LMNT) “misrepresented that the Products do not contain such artificial fillers and ingredients that they indeed do contain” and asserts that LMNT “has been unjustly...
BioLongevity Labs is a health optimization company that focuses on peptides, bioregulators and small molecules. While much of the biohacking community knows about these compounds, general awareness is low, with only 3% of Americans familiar with...
NutraIngredients-USA and CosmeticDesign’s recent Beauty-from-Within webinar examined the emerging trends in the nutricosmetics space, with market data on what ingredients consumers are searching for and identifying several trends that underscore the...
TikTok users are looking to maximize fiber intake in the latest nutrition trend, but new research from the prebiotic fiber supplement brand Myota highlights just how different individual responses to fiber can be and why the trend might be an...
New consumer search data highlights how brain health is quickly gaining traction in wellness. While cognition was once a niche concern, new data from Front Row suggests it is fast becoming one of the most sought-after pillars of holistic health.
The snack giant accused the flavor collab kings of breach of contract. Now the two companies have come to an agreement, with GHOST eyeing “exciting new flavors”— sans Mondelēz.
This year’s health and wellness trends reflect a consumer evolution away from influencer-driven fads toward science-backed, lifestyle-focused wellness, signaling a deeper convergence of innovation and shifting priorities, according to The Vitamin Shoppe.
The active nutrition market now spans all generations, creating new opportunities to reposition ingredients once targeted at athletes to meet a broader range of needs by aligning with generational demands.
The makers of Tylenol have launched Proactive Support, a dietary supplement specifically designed to promote joint comfort and mobility.
A newly published report has warned of the growing health risks posed by nutrition misinformation ‘super spreaders’ and outlined steps to promote more ethical, evidence-based communication.
The Vitamin Shoppe announced that Sharon Leite has returned to serve as CEO after the company was acquired by Kingswood Capital Management and Performance Investment Partners.
Natural Grocers by Vitamin Cottage, Inc. reported a 9% year-over-year increase in second-quarter net sales and a 64.6% rise in net income, with dietary supplements, pricing strategy and education initiatives contributing to the company’s fiscal 2025 growth.
“I’m excited by the surge in prebiotic interest and how consumers are expanding its role beyond digestion,” says Alyssa Williams, food and beverage category insights manager at Spate.
Twelve U.S. military veterans set off Friday on a 3,000-mile run across the country, powered in part by supplements from The Vitamin Shoppe and its sports nutrition partners.
The supplements and ingestibles category has experienced steady growth from March 2024 to February 2025, with search and views on Google and TikTok up 19.3% from the year before.
From fans, influencers and retailers: It takes a village to build a brand
Women’s health brand O Positiv is now available at Walmart, debuting in 2,000+ locations across the United States.
Catch up with our weekly round-up of key news from across the Nutraverse.
NutraIngredients-USA caught up with Jack Gayton, vice president and general merchandising manager at The Vitamin Shoppe, to find out about some of the key trends and innovations he observed at the recent Expo West.
Catch up with our weekly round-up of key news from across the Nutraverse.
During the recent Sports and Active Nutrition Summit, Clinton Calder of ROCKON MEDIA shared insights on how brands should approach social media.
The new partnership signals the growing influence of digital-first brands in traditional retail spaces.
One of the hottest launches of 2024 was Lionel Messi’s functional hydration drink Más+ by Messi. After a winning start, the brand expects to be in most national retailers by the spring with plenty more to come in 2025…
Fresh off the Sports and Active Nutrition Summit stage, GNC’s Ken Huntly unpacked the evolving health and wellness landscape in retail.
TikTok health advice is a growing danger as apps continue to shape wellness decisions among adolescents and young adults, according to new research.
The delivery system offers a more precise and controlled active ingredient release for improved absorption.
German influencers are promoting disinformation on dietary supplements as wellness trends on Instagram increasingly eclipse public health considerations, according to a recent investigation.
Azurá Stevens and Dana Evans are working with Mela Vitamins to redefine wellness access and empower women of color through community-driven initiatives.
Demand for natural products remains strong in 2025 as the market continues to grapple with slumping product innovation
With TikTok’s future uncertain, beauty brands face tough decisions on how to reach younger audiences while navigating regulatory changes.
The Supreme Court’s decision to uphold the TikTok ban leaves U.S. nutrition and supplement brands reevaluating their marketing playbook.
One biotech company is leveraging genomics and AI to validate, test and certify the biological efficacy and safety of botanical ingredients.
Comet’s latest trend report covers everything from health areas beyond the gut to choosing the right prebiotics for formulations.
The multi-level marketing industry is now at a crucial turning point as it evolves from door-to-door to digital disruption.
Sleep-maxxing is trending on TikTok, which means there are many opportunities in the ‘beauty-from-within space’ to create products designed to make you more beautiful as you sleep.
TikTok’s potential Jan. 19 ban could leave a gap in the social commerce ecosystem, challenging supplement brands to find new ways to connect with health-conscious consumers.
Get ready for an expert panel at SANS where we take a deep dive into the power of social media and strategies brands can use to engage with specific consumer segments.
Ecommerce acceleration platform Pattern recently partnered with the Global Organization for EPA and DHA Omega-3s (GOED) and the United Natural Products Association (UNPA) to tackle the ins and outs of TikTok Shop, a feature in the TikTok app that allows...