Immune health benefits, delivery system innovation characterize August product launches

By Danielle Masterson

- Last updated on GMT

Related tags Product launches launch pad Cbd TCM Immunity sleep supplements Gut health Zinc

The month of August ushered in a variety of new product offerings, with immunity and convenience at the forefront.

Ultiboost Sleep Support Jelly

Swisse Wellness has debuted their Sleep Support Jelly to help with those occasional nights when it’s difficult to fall asleep. 

The jellies are formulated with sleep-supporting ingredients like melatonin, tart cherry extract and GABA.

The plant-based formula is vegan and contains and contains no artificial colors, flavors, or sweeteners. It is available on​ and​ for $25 for 20 jelly sticks. 

CV Acute Intensive Immune Support 

CV Sciences  announced the launch of CV Acute, the first of several products to be launched under its new Immunity product line. 

This new non-CBD product integrates a Traditional Chinese Medicine (TCM) herbal formula with proprietary modern analytical chemistry to offer immunity and anti-inflammatory benefits. 

CV Acute is available at select retailers and at​ for $35 for 3 oz. 

Mend + Defend Nutritional Supplements 

Elemend Health LLC recently released their Mend + Defend line that features trace minerals, colostrum and probiotics for gut health and immune support.

The line includes six products across its three lines: First Colostrum, GutWell and PeforMins. 

  •  First Colostrum offers immune system and digestive health support. As a natural source of antibodies, the product contains 50% immunoglobulin G (IgG) and casein-free whey fractions, such as proline-rich polypeptides (6.5%) and lactoferrin (2%). Available in 120 count 450 mg delayed release capsules and 180 g powder bottle.
  • GutWell is colostrum that includes Zinc PerforMins - trace minerals that utilize patented molecular technology for unique nutrient uptake, absorption and metabolism for enhanced performance. Available in 60 count 400 mg delayed release capsules.
  • GutWell Pro advances GutWell even further with probiotics to provide optimum immune system and digestive health support. Available in 60 count 440 mg delayed release capsules.
  • Zinc PerforMins support gut health and immunity with zinc. Available in 120 count enteric coated tablets.
  • Multi PerforMins utilizes patented zinc, copper and manganese, along with other trace elements and vitamins. Available in 90 count enteric coated tablets.

The products are available for purchase on​ for $20-$30 per bottle, depending on the product.

MegaFood Magnesium

MegaFood has launched two new magnesium-focused products, formulated with a magnesium combination to promote a sense of calm and relaxation.

The new offerings include:

  • Relax + Calm Magnesium Soft Chews ($14)—Each chew includes a combination of magnesium citrate and malate forms that may help ease muscle tension and support a sense of calm.These grape-flavored chews are vegetarian gelatin-free.
  • Relax + Calm Magnesium Powders ($23)—Available in Blackberry Hibiscus Oasis and Raspberry Lemonade, these powders offer a combination of magnesium citrate, malate and glycinate forms. Available in a jar or individual packets for on-the-go, these powders can be mixed into a drink or food Well Care Brands has unleashed PürCare Oral Mist, what the company calls the first CBD delivery system utilizing a pre-measured sublingual aerosol that delivers the benefits of full spectrum CBD through nano-sized particles.

Both are available at​. 

PürCare Oral Mist 

Well Care Brands unleashed PürCare Oral Mist, what the companies says is the first CBD delivery system to use a pre-measured sublingual aerosol that delivers the benefits of full spectrum CBD through nano-sized particles. Well Care added that this delivery system allows for faster absorption and up to eight times the bioavailability of other methods.

PürCare Oral Mist aims to provide users with consistent, accurate dosing and the full effects of the cannabinoids in approximately five minutes. Due to the combination of nano-sized particles and aerosol sublingual delivery, substantially more product is absorbed into the blood stream. Well Care added that one 1000mg canister of Oral Mist is the equivalent of five 1000mg bottles of tincture drops.

The 1000mg Oral Mist retails for $130 and is available at select home medical stores and at​. 


Arjuna unveiled Rhuleave-K, a new botanical analgesic blend to help with relief. 

The high-dissolution liquid composition includes turmeric (Curcuma longa​) and frankincense (resinous extract of Boswellia serrata​), combined in a black sesame oil base. The three botanicals are synergistically blended with proprietary technology to provide relief of acute musculoskeletal pain.

The pain support formula is fat-soluble and can be readily integrated into soft gels, liquid capsules, or syrups.

More information on this white label offering can be found at​.

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