September Launch Pad

By Danielle Masterson

- Last updated on GMT

Related tags launch pad delivery formats convenience

It's all about convenience: Gummies, chews and stick packs lead the way as consumers expect brands to offer innovative ways to save them time and effort.

Reserved for sleep

CV Sciences launched +PlusCBD Reserve Collection Sleep Gummies as the brand continues to expand into the sleep aid market. The gummies are the latest addition to the Reserve Collection, formulated with 25mg CBD, 2.5mg THC, 5mg CBN, and 3mg of melatonin per gummy.

The Sleep Gummies are available in a natural blackberry flavor sweetened with organic cane sugar.

No melatonin no problem 

Natrol just unleashed its first sleep aid supplement without melatonin. The offering comes in capsules as well as blueberry-flavored gummies.

Soothing Night Adults Capsules - Includes clinically studied Lactium, a milk protein shown to help improve sleep quality and length and help reduce occasional stress and anxiety); L-Theanine, which helps calm the mind and works with Lactium for a more restorative sleep; and a botanical blend of chamomile, lavender and lemon balm.

Soothing Night Adults Gummy - Features KSM-66 Ashwagandha, which helps to manage cortisol levels, reduce the effects of stress, and improve sleep quality over time.

Stimulant-free sports nutrition

Nutrishop just released MitoSculpt by Illicit Labs. At the heart of MitoSculpt are two key ingredients: MitoBurn and InnoSlim, featured in the formula in their respective clinically-studied amounts.

MitoBurn is a patented form of L-Beta-amino isobutyric acid (L-BAIBA), which is produced in skeletal muscle during exercise and has been shown in studies to impact carbohydrate and fat metabolism in humans. InnoSlim is a stimulant-free, patented compound that blends the plant-derived Panax Notoginseng root with the Chinese herb Astragalus Membranaceus to help support blood sugar and lipid metabolism.

MitoSculpt's formula is further enriched with caralluma fimbriata​, green coffee bean extract, gymnema sylvestre​, fucoxanthin, and forslean, a trademarked ingredient derived from coleus forskohlii, a plant native to india.

Sports nutrition to the core

Prodec Global UK Ltd just unveiled CORE ASX, a new supplement designed to support human wellbeing and optimize athletic performance.

At the core of this formula is astaxanthin, along with vitamins E and C. The company said the CORE ASX active ingredient is backed by more than 300 clinical trials in different fields of health.

CORE ASX by HEBE LIFE capsules are vegetarian-friendly, non-GMO, Kosher and Halal certified.

Getting Chewsy on Amazon

Chewsy just announced its new Kids' Multi Vitamin is available on Amazon. The chews feature 23 vitamins, minerals, superfoods, and probiotics to support children's health and wellness.

Each chew contains 3 grams of sugar along with vitamin B12, vitamin D, probiotics, zinc, selenium and superfoods like blueberry, elderberry, pomegranate and acai. Chewsy chews are individually wrapped and offer Orasorb Optimal Absorption Technology that allows for prolonged contact with submucosal membranes and helps activate the body's digestive enzymes to enhance the absorption of nutrients.

Blood sugar support

Touchstone Essentials has launched a new blood sugar support supplement, Gluco-Control.

Gluco-Control was developed with a glucose control complex featuring glucose-converting enzymes, organic mushrooms, and probiotics to provide natural blood sugar support.

Each bottle of Gluco-Control contains 60 capsules, with a suggested 1-2 capsules before a main meal for optimal glucose support and digestive health.

Hydration gets a boost 

Bodyarmor Sports Nutrition announced the launch of its latest innovation, BODYARMOR Flash I.V. Hydration Boosters. The announcement comes on the heels of the brand's initial entrance into the rehydration category with Flash I.V. ready to drink. This is BODYARMOR's first foray into hydration boosters via single-serve powder stick form.

The new Hydration Boosters offer the ability to refuel and replenish with more than 2200mg of essential electrolytes plus zinc, and vitamins B and C to support a healthy immune system.
The Hydration Boosters come in single-serve, 6-pack, and 15-pack offerings in flavors Tropical Punch, Cucumber Lime, Grape, Strawberry Kiwi, and Lemon Lime.

Collagen peptides

Sports Research just unveiled its first organic collagen peptides, crafted using sustainable technology and traceable ingredients.

Each scoop of Organic Collagen Peptides Powder delivers 10 g of low molecular weight collagen containing 18 amino acids, eight of which are required for the healthy synthesis of protein, to foster vitality and aid in workout recovery.

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