December Launch Pad: Mushrooms meet the moment
The final month of the year is filled with fungi, with several new products formulated with Reishi, Lion's Mane, Turkey Tail and more to support everything from memory to mood.
MegaFood launches Blood Builder
MegaFood has introduced Blood Builder Liquid Iron Once Daily, formulated to support healthy energy levels. The non-constipating formula provides 27 mg of iron per serving and is made with real tart cherry and fruit juice concentrates, is non-GMO, certified glyphosate residue free, tested for 125+ herbicides and pesticides, vegetarian, gluten free, and made without dairy and soy. The product is available in an 8oz bottle for $31 or 16oz bottle for $51 at Megafood.com.
O Positiv for Women
FLO Vitamins has launched parent brand O Positiv in an effort to support a wider range of women's wellness and beauty needs.
O Positiv's current lineup includes GOGO Fiber Gummy, GTFO Immunity Gummy, FLO PMS Gummy. The brand said it also has dozens in the pipeline, including fresh approaches to classic vitamin staples as well as unique innovations through custom formulas.
A wellness bundle featuring the new products runs $94 and can be found at opositiv.com.
Odyssey Wellness introduces functional mushroom elixirs
Odyssey Wellness announced the launch of its ready-to-drink line of organic functional beverages. The Odyssey Functional Mushroom Brew line includes four flavor combinations, featuring different types of functional mushrooms and adaptogens:
- Cold Brew Oat Latte: Lions Mane, Cordyceps, for energy
- French Roast Oat Latte: Lions Mane, Cordyceps, Cocoa for focus
- Chai Rooibos: Reishi, Turkey Tail, Ashwagandha for mood
- Berry White Tea: Reishi, Chaga, Maitake, Turkey Tail, Shitake, Elderberry for immunity
A 12-pack of the sparkling elixir is $48 and can be found at odysseyelixir.com.
The Synergy Collection by CBDistillery
CBDistillery announced the launch of their new Synergy Collection, which consists of the brand’s first CBD + functional mushroom, Kava Root, and cannabidiolic acid (CBDA) products, along with CBDistillery’s cannabigerol (CBG) & Cannabinol (CBN) formulations.
The Synergy Collection is a line of tinctures, capsules, and drink mixes, as well as all-new CBG + CBD and CBN + CBD gummies across four categories: Daytime Synergy, Sleep Synergy, Raw Synergy and Wellness Synergy. Products in the collection $25-$115 and can be found at thecbdistillery.com.
Cymbiotika debuts apple cider vinegar capsules
Cymbiotika announced the launch of its Apple Cider Vinegar Capsules for immune and gut health formulated with essential vitamins and minerals that support metabolic function and digestion.
By adding chromium and thiamine to the formula's natural probiotics, the capsules can help enhance the body's metabolic rate and improve insulin resistance, further supporting those affected by diabetes, high cholesterol, fatigue, abdominal discomfort like gas and bloating, and more.
Cymbiotika's Apple Cider Vinegar Capsules retail for $38 and are available for purchase at cymbiotika.com.
Fungies launches Lion's Mane Mushroom Gummies
Fungies announced the launch of the Lion's Mane Mushroom Gummies. The gummies contain 500mg of lion's mane, which may enhance focus, boost memory, and improve mood, among other benefits. The berry-flavored gummies are gelatin-free, gluten-free, non-GMO, and vegan.
The gummies retail for $30 for 60 gummies at eatfungies.com.
RESET Bioscience introduces Wellness Shots
RESET has added Wellness Shots to its portfolio. The lipid-encapsulated, ingestible supplements feature Powered by Santé Delivery Technology for optimal absorption to promote immunity, energy, brain health, hydration, and beauty. The single-serve 2oz shots are available in five different wellness categories.
- Immunity Shot in Blood Orange Flavor
RESET Immunity Shots are formulated with vitamin D3, L-glutathione, vitamin C, zinc, and magnesium to promote wellness year-round.
- Energy Shot in Green Apple Flavor
RESET Energy Shots feature methyl B12, nicotinamide, L-tyrosine, and vitamin B6 for a daily dose of clean, lasting energy without the jitters.
- Brain Health Shot in Juicy Pineapple Flavor
RESET Brain Health Shots feature phosphatidylcholine, phosphatidylserine, methyl B12, and MCT to break through brain fog and support long-term brain health.
- Hydration Shot in Salted Watermelon Flavor
RESET Hydration Shots contain electrolytes, nicotinamide, phosphatidylcholine, acacia, and zinc to hydrate, refresh and replenish after a workout or a night out.
- Beauty Shot in Berries à la Mode Flavor
RESET Beauty Shots contain marine collagen, hyaluronic acid, vitamin E, and phosphatidylcholine for a hydrating boost to support a glowing complexion.
Clean protein from Kion
Kion Clean Protein is made with whey protein isolate from grass-fed, pasture-raised cows. The recovery shake promotes lean muscle and healthy weight management. The brand is highlighting the testing it does on the non-GMO, antibiotic-free and growth hormone-free protein to verify it is free of mold, unhealthy bacteria, and heavy metals.
Flavors include rich chocolate, smooth vanilla or unflavored. The protein runs $60 at getkion.com.