Spring Launch Pad

By Danielle Masterson

- Last updated on GMT

Related tags launch pad

New launches are blooming with cognition, collabs and candyfication in focus.

Big tea energy

AriZona Beverage Company collaborated with Amazon MGM Studios to create AriZona x Fallout Energy Drinks, a new line of green tea natural energy drinks aimed to add flavor and energy to post-apocalyptic adventures.

The offering delivers natural caffeine from green coffee extract, with 234 mg per 22 oz can and comes in a variety of flavors: Green Tea Red Apple Energy, Green Tea Pomegranate Energy and Green Tea Georgia Peach Energy.

Fertility support for all 

Female OB/GYN-founded vitamin company Perelel unveiled Fertility+ Support—an antioxidant boost for fertility journeys that may need additional support.

Building upon the brand’s existing Conception Support Pack, Perelel’s Fertility+ Support is for women (and their partners) looking for an added antioxidant boost to help reduce inflammation and support egg health and ovarian function.

Pro-longevity, anti-aging, sleep support

Tally Health just launched a sleep and longevity supplement, Restore. Restore promotes restful sleep and longevity through a blend of molecules shown to optimize sleep and slow aging. In addition to being a key driver of longevity, quality sleep is associated with healthspan. The melatonin-free formula includes the following ingredients:

  • Magnesium bisglycinate chelate complex, 250mg: promotes natural melatonin production and, in the form of magnesium bisglycinate, can cross the blood-brain-barrier and has been shown to reduce sleep onset latency time.
  • L-theanine, 200 mg: supports restorative sleep, augments sleep efficiency and satisfaction, and promotes relaxation. This molecule has been demonstrated to improve sleep quality and improve brain health.
  • Apigenin, 50 mg: in the form of chamomile extract, supports many aspects of mood and targets aging by indirectly elevating NAD+ levels.

BelliWelli expands into Walmart

Wellness brand BelliWelli just launched its latest innovation, BelliWelli Daily Fiber and Probiotics Powder, into 1,022 Walmart retail stores nationwide and online.

The powder packs contain 3.5 g of dietary fiber, 2 g of collagen and probiotics (1 billion CFU). BelliWelli Daily Fiber and Probiotic Powder contains no artificial flavors or dyes, dissolves easily and is available in three flavors: Yuzu Mandarin, Tropical Breeze and Cucumber Lime Cooler.

The Beauty Shoppe

Imaraïs Beauty and The Vitamin Shoppe launched an assortment of new wellness gummies formulated to support the health and wellness goals of beauty consumers. The supplements are featured in The Vitamin Shoppe’s “Beauty from Within” merchandising concept.

The new gummies include the YOUTH, BALANCE, and SUTRA formulas, which are all PETA-certified vegan, cruelty-free, sugar-free, gelatin-free, and backed by clinical studies. The three formulas support a range of health and wellness goals:

  • YOUTH: A daily vegan skincare supplement for healthy aging that preserves and produces collagen, firms and smooths skin, and promotes skin elasticity.
  • BALANCE: A daily female hormonal support supplement that balances hormones and calms moody skin while alleviating PMS symptoms.
  • SUTRA: A daily female libido supplement that enhances sexual arousal, increases sensitivity, and improves blood flow.

Remix to cognition

The five-product Brainy line, nootropic supplements made to address memory, creativity, motivation and attention are now available at Target and on Olly’s website.

Diverging from its typical gummy vitamin products, Olly now offers Brainy Chews, individually-wrapped Starburst-like chews for adults. The chews come in three varieties: Cognitive (made with Thai ginger, Ahiflower ALA and vitamin B6), Chill (with L-theanine, Ahiflower ALA and magnesium), and Energized (featuring 70 mg of caffeine, Ahiflower ALA and vitamin B6). For kids 4+ and teens, the brand offers Brainy L’Olly Pops in two options: Focus Buddies (featuring Cognizin citicoline, vitamins B6, B12 and Ahiflower ALA) and Mellow Buddies (with L-theanine, choline and Ahiflower ALA).

3-in-1 stress relief 

Ritual recently unveiled its Stress Relief, featuring BioSeries technology to support the body’s natural cortisol response, with an instant and extended-release formulation for all-day support (over the course of 8 hours). The three-in-one tablet in capsule technology is designed to optimize the company’s formula delivery through customized release profiles.

The formula features:

  • Ashwagandha (80 mg) - Shoden Ashwagandha is a bioactive ashwagandha, clinically-studied to support normal cortisol levels and reduce stress.
  • L-theanine (200 mg) - Suntheanine L-theanine is clinically-studied to provide quick stress relief within the hour and a non-drowsy sense of calm.
  • Saffron (28 mg ) - Saffron as affron is clinically-studied to promote a positive mood, and reduce stress.

Like all Ritual products, traceability and sourcing are at its core. Stress Relief is Made Traceable, vegan, third party tested (for heavy metals and microbes), gluten-free, soy-free, major allergen free and in 100% recycled packaging.


Roots debuted its lifestyle brand with its mind and mood-boosting supplement line Roots Focus, which channels the invigorating benefits of caffeine along with the unique advantages of functional mushrooms to both promote brain health and heighten energy.

Serving as an alternative to caffeinated beverages, the blend features four mushroom powders, with each serving of the new supplement line delivering a 2 g total dose. The 56 mg of caffeine offers a boost while containing a healthy, lower dose than other supplements on the market.

Roots Focus comes in four flavors that mix with water, including: Fruit Punch, Spicy Pineapple, Blackberry Lavender Lemonade and Strawberry Watermelon.

Happy Mood soft chews

PLT Health Solutions has collaborated with Force Factor to launch a new supplement designed to deliver "a daily dose of bliss".

The Happy Mood soft chews feature the stress reducing, mood enhancing properties of Zembrin. According to the companies, Zembrin is an ingredient that has been shown to start working in as little as two hours and is safe enough to be used every day for months. Zembrin is a novel, patented, clinically studied extract of the South African succulent plant Sceletium tortuosum​. Sceletium has been used as a mood enhancer and stress reliever by the Khoi-San of South Africa for thousands of years.

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