Beauty & Brains: November Launch Pad

By Danielle Masterson

- Last updated on GMT

Related tags launch pad Beauty from within Brain health

Ingredients for cognitive health and beauty lead the way.

Calm down

NOW recently introduced a new product to offer cognitive support. Calm & Focus with Zembrin & GABA features the stress reducing, mood enhancing properties of PLT Health's Zembrin, a novel, patented, clinically studied, and commercially successful extract of the South African succulent plant Sceletium tortuosum. Sceletium has been used as a mood enhancer and stress reliever by the Khoi-San of South Africa. Studies have shown that a 25 mg per day dose of Zembrin can reduce anxiety-related activity within two hours of administration.

Gut health trifecta

Meet Hilma’s newest product: The Daily Pre + Probiotic + Herbs! The company says its more than just a probiotic, they’ve been working for two years with a gastroenterologist to develop this daily dose of gut health that features a blend of Lactobacillus rhamnosus (probiotics), chicory root (prebiotic), ginger, ajwain and more to support the gut and reduce bloating.

Two new designs

Designs for Health just announced the launch of Whole Beauty Collagen and Collagen + MCT.

  • Whole Beauty Collagen is a daily powder featuring hydrolyzed collagen peptides and Lustriva, a patented blend of stabilized biotin and silica, to provide comprehensive support for hair, skin, and nails.

  • Collagen + MCT is a keto-friendly powder featuring hydrolyzed collagen peptides from grass-fed, pasture-raised bovine sources and medium-chain triglycerides (C8 & C10 MCTs) from coconut oil. MCTs metabolize differently than other fats; the body converts them into ketones, even when not on a ketogenic diet, and provide a quick source of energy that most cells and tissues can use. They are especially known for fueling the brain, heart, and skeletal muscles.

Wag about NAD

Zesty Paws and ChromaDex just entered the longevity category with the debut of Healthy Aging NAD+ Precursor, featuring ChromaDex's industry leading cellular health ingredient, Niagen.
NAD+ (nicotinamide adenine dinucleotide) is an essential coenzyme that plays a vital role in cellular processes including mitochondrial function, cellular energy production, and DNA repair.

The Healthy Aging NAD+ Precursor pack from Zesty Paws is available at and includes one bottle of 60 capsules of Niagen and one jar of the brand's bacon-flavored Pill Wrap Probiotic Paste.

The line will expand in early 2024 with additional distribution and the launch of a powdered format.

Hair positive

O Positiv has launched its newest product, WILLO Hair Growth Support Capsules.

The supplements are designed to support healthy hair growth, enhance hair follicle health and help manage the effects of stress on hair. The formulation features star ingredient Lustriva, a patented and clinically-studied complex of biotin, arginine, and silicon known for its superior absorption into the body. Other ingredients include saw palmetto, a key ingredient that's been shown to help manage the body's levels of DHT contributing to healthy follicles; Holy basil, an adaptogen traditionally used to support healthy stress management; Vitamins E & C, antioxidants that combat oxidative stress in the body and scalp, supporting hair follicle health; as well as a blend of vitamins and minerals that help fill nutrient deficiencies that may cause thinning and brittle hair: selenium, iron, vitamins D3 & B12, folate and zinc.

Chill p̶i̶l̶l̶ gel

Healthycell debuted its latest product, Calm Mood. Developed by physicians and nutritionists, Calm Mood is a blend of non-drowsy nutrients designed to support a sense of calm by relaxing the nervous system and promoting the balance of serotonin and dopamine. Calm Mood is a blend of ingredients such as ahwagandha, L-theanine and GABA, which promote relaxation; 5HTP to support serotonin production; Saffron for mood enhancement; and essential calming nutrients like magnesium and B vitamins.

The patent pending delivery system, MICROGEL, is designed to deliver effective doses of multiple clinically-backed nutrients that would otherwise require swallowing a handful of pills. Each gel pack contains over 10 different mood supporting nutrients – the equivalent of about 8 pills.

Supps for each stage

Solaray just unleashed her life STAGES, a supplement line for women's most common health concerns, from menstruation to postmenopause.

her life STAGES offers support for today and tomorrow with five targeted, doctor-formulated supplements featuring scientifically-backed nutrients without soy or hormones.

  • PMS & Menstrual delivers support for a healthy cycle and menstrual discomfort, specifically to help ease breast tenderness, plus energy and mood. It's anchored by saffron to support overall mental outlook.
  • Perimenopause targets this unique life phase, offering healthy cycle and mood support plus support for perimenopausal hot flashes and night sweats as well as sleep. It features the same proven saffron as the PMS formula along with black cohosh, one of the most well-known herbs for hot flashes.
  • Menopause provides strong support for hot flashes and night sweats and sound sleep—plus mood and energy to get through the day. It's also designed to support weight loss, along with overall body composition and a healthy hip and waist circumference, thanks to its clinically studied orange extract.
  • Postmenopause is there with support for any lingering hot flashes and night sweats, as well as mood, sleep, and weight. But it also introduces resveratrol, clinically studied for cognitive function and performance.
  • Libido isn't designed for a life stage, rather for the loss of drive that can happen across any phase. This formula includes ingredients such as science-backed ashwagandha to help sustain the spark, providing support for enhanced arousal, sexual satisfaction, and natural lubrication.The blend also supports mental energy and occasional stress to encourage the right mindset for intimacy.

Pre workout power 

ZOA Energy recently launched a five-in-one pre-workout supplement, ZOA+ pre-workout. With ingredients like Kyowa Hakko's Setria Glutathione, the formula is aimed at taking performance to the next level.  In addition to Setria, ZOA+ includes ingredients like nitric oxide (NO), natural caffeine, electrolytes, beta alanine, CON-Cret Creatine HCL and more. 

The formula comes in three flavors: Fruit Punch, Wild Berry, and Cherry Lime and is Certified for Sport.

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