September Launch Pad

By Danielle Masterson

- Last updated on GMT

Related tags launch pad New product development Innovation

From gut-brain axis to heart health to hydration, there's a new product suited for a variety of lifestyles this fall.

Going for the gold

Optimum Nutrition launched the Gold Standard 100% Plant Protein Powder, a vegan, gluten-free option to support muscle health. Each serving contains 24g of plant-based protein, 9 essential amino acids and zero sugar. The new protein powder, which comes in creamy vanilla and chocolate fudge,  is a blend of pea, rice, and fava bean protein​​. The offering is available at Walmart and amazon.

Enhance your water 

MegaFood recently expanded its collection of digestive health products with the launch of Digestive Health Water Enhancers.

The Water Enhancers are available in three tropical flavors – Pineapple Mango Kombucha, Guava Passion Fruit Kombucha, & Lemon Ginger Kombucha. Each serving delivers gut support powered by probiotic powders that contain a blend of 2 billion CFU shelf-stable probiotic pores, prebiotic fiber, kombucha powder, apple cider vinegar powder, and green tea extract. The brand said the key ingredient is DE111, a blend of bacillus subtilis probiotic spores. 

The new line is available in travel-friendly stick packs at Amazon and​.

Shaklee’s MultiV Drink

Essential MultiV Drink is a peach mango vitamin powder aimed at filling in any nutritional gaps. The supplement drink mix delivers 17 essential vitamins and minerals, including 100% DV or more of vitamin D and all 8 B vitamins. The multivitamin beverage also contains nutrients to help support brain, bone, and immune health, as well as energy levels.

The new MultiV Drink can be found at​.

Honey Lavender Sleep

Kion is following up their Sleep capsules product with an amino acid-based formula for relaxation and sleep. The Honey Lavender flavored powder can be applied to hot or cold water.

Kion Sleep harnesses the power of three amino acids for sleep support:

● L-Tryptophan: An amino acid that boosts sleep-promoting compounds and helps improve sleep quality, latency, and duration—and is a precursor to melatonin. 

● L-Theanine: Promotes brain wave states associated with relaxation, helping you to fall asleep faster and stay asleep longer. 

● PharmaGABA: A natural form of GABA shown to play a critical role in reducing stress and anxiety, promoting feelings of relaxation and calmness, and improving concentration and mental alertness. 

When taken together, these three amino acids work synergistically to help with deeper, more restful sleep.

Honey Lavender Sleep is available at Amazon and​.

Vital recharge

Gundry MD Vital Recharge dietary supplement is the newest addition to Dr. Steven Gundry's line of wellness dietary supplements. With its launch, Gundry MD introduces RiaGev, a proprietary complex featuring a form of vitamin B3 and D-ribose, shown to help support NAD, ATP and glutathione production, which can help boost energy and contribute to a balanced mood.The powder contains 13 sources of vitamins, minerals and electrolytes that help promote strength, endurance, focus, and fitness levels. Vital Recharge also contains a blend of pomegranate, dragon fruit and blueberry to help boost stamina and energy throughout the day.

Vital Recharge can be found at

Heart, energy and focus

With over 30 years of experience in food safety and quality assurance, founder Lori White and her team partnered with food scientists to research and develop VITAVATE's new line.

  • VITAVATE's HEART formula was developed in response to the troubling statistics that heart disease is the leading cause of death for Americans. Notably, 49% of Black women over the age of 20 have heart disease in the US. The lemon-flavored supplement is a good source of vitamin B6, vitamin E, magnesium, selenium, taurine, and fiber.
  • ENERGY is a strawberry-flavored supplement containing green tea and ginseng extracts, fiber, magnesium, choline, ginger root, grape seed extract, and PABA.
  • The FOCUS formula is an orange-flavored supplement full of vitamin B6, vitamin E, vitamin A, choline, and fiber. 

Each variety comes in pouches of 15 packets (6 -7grams of product per packet) and are sold on Amazon and

Probiotic kit

Fenix Health Science  released their new MicroVita Probiotic Kit, which includes MicroVita Focus and MicroVita Mood. 

The specific probiotic strains included have been clinically shown to support regulation of dopamine (focus), serotonin, and brain-derived neurotropic factor or BDNF (mood). MicroVita Focus has six probiotic strains, including PS128 (Lactobacillus plantarum) that have been clinically proven to significantly improve attention and reduce hyperactivity. MicroVita Mood also has six probiotic strains that have been clinically shown to support mood, reduce stress and anxiety.

The program involves taking MicroVita Focus for one month, followed by MicroVita Mood for the second month and then pausing for the third month before repeating the program. By alternating the probiotics monthly, the company said it increases healthy microbiota variation, with the planned third month break allowing the microbiota to come to equilibrium.

The duo is sold at​.

Kara for heart and muscle

KaraMD unveiled its CoQ10 Plus, a CoQ10 and magnesium supplement formulated with heart health and muscle function in mind.

The company said the product is aimed at reducing oxidative stress, improving cellular energy, and supporting heart health. Founder Mahmud Kara, MD,  developed CoQ10 Plus as a gluten-free, vegan-friendly and non-GMO supplement that compliments every type of lifestyle. 

CoQ10 Plus is available at​.

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