The pandemic has seen no shortage of warning letters, with the FDA and FTC doubling down on their efforts to stop a number of shady business practices. Gene Bruno, Vice President of Scientific and Regulatory Affairs for NutraScience Labs, says there has...
We just entered 2022, and for many, it’s Dry January, which is ditching alcohol in the first month of the New Year to drink less or perhaps "detox" from going a bit overboard with drinking over the holidays. While this is one month for some,...
An internationally recognised glycaemic index (GI) research pioneer has provided her tips on how food and nutrition companies can innovate in this crucial area on our latest episode of NutraChampion.
Wellness opportunities are being carved out by many supplement brands, creating a purpose-driven culture for consumers. PR firm Ogilvy found that 70% of consumers feel that a wellness brand should make a positive impact on the world.
Bodybuilding.com has evolved over the years, most recently naming Karl Walsh as their CEO. Walsh has been working on a brand overhaul, laser-focused on giving the website a facelift.
How are supplement brands capitalizing, what trends are resonating with consumers, and what is the outlook for the holidays and beyond? Chase Hochman, Director of Solutions Engineering & Market Intelligence at Skai, said one key trend that stands...
Technology is a dynamic and fast evolving area, as the supplement industry continues to face the challenges and opportunities of keeping up with growth, consumer demand and data threats.
When gyms closed at the height of the pandemic, we were forced to give up our fitness routine and explore other options. For many of us, that meant virtual workouts in our living rooms.
Packaging is often the first interaction that consumers have with a product. It tells a story, illustrates brand identity and in some cases even offers a sensory experience. Designalytics researches how clients can turn a branding overhaul into revenue.
We all know our age. But how old does our body think it is? One test looks at “biological age” vs. chronological age and Terrain Health is just one of a dozen approved companies in the nation offering a biomarker-based evaluation called Agebio, a test...
Years ago, the idea of using artificial intelligence and voice search engine optimization were just a pipe dream. But today these digital marketing trends are among the top priorities for many business owners
The increasing interest in boosting and maintaining brain health is driving product demand all over the world, as consumers look for supplements to help improve memory, focus, mood, sleep, creativity, and other brain functions.
