News, Analysis & Insights on Nutrition, Supplements, and Health
Nutritional maternal health in the U.S. has high rates of nutrient deficiencies, leading to risks like anemia, preeclampsia, low birth weight and significantly higher maternal mortality rates.
The Council for Responsible Nutrition is ringing the alarm on two bills, one impacting pregnant women in California, the other, minors in New York.
Sustainability September
Nielsen IQ recently released its The Next Frontier of Wellness Report. The leading global consumer intelligence company identified several trends shaping the industry.
Once dominated by a few established brands that relied on high-sugar, high-caffeine formulas for an energy boost, today’s energy drink market is larger, more fragmented and healthier than that of the early 2000s.
Demand for weight management supplements is on the rise, with the global market size estimated at over 33 billion currently and projected to reach over 71 billion by 2030, according to Grand View Research. The demand for natural and clinically-backed...
Folate, also known as vitamin B9, is a vital nutrient that plays a pivotal role in cell growth and development. The CDC recommends all women capable of becoming pregnant take 400 micrograms of folic acid daily to prevent neural tube defects in a baby’s...
As awareness of gut health grows, so do more specific areas of the microbiome, such as gut-brain axis, the gut-skin axis and the gut-hormone axis. For women, this hormonal link is the estrobolome, which encompasses the bidirectional communication system...
BioLongevity Labs is a health optimization company that focuses on peptides, bioregulators and small molecules. While much of the biohacking community knows about these compounds, general awareness is low, with only 3% of Americans familiar with...
Although a large majority of pregnant women in the United States use prenatal vitamins, not all are created equal—and most have not been studied in their final, finished form. In fact, women of ‘childbearing potential’ were banned from U.S. clinical...
Trends are always a hot topic, but what about reasoning behind those trends? What motivations, social dynamics and experiences shape our decisions when we purchase products like creatine or ashwagandha, for example?
It’s no secret that direct sellers and multi-level marketers have suffered in recent years with the rise of social media. Last year Rodan + Fields announced plans to move away from its multi-level direct selling model and earlier this year many were...
Xoted Biotechnology Labs is putting science and sustainability at the forefront by launching a new R&D facility in Spartanburg County, South Carolina.
Ostia Sciences Inc. and EXPERT’Biome recently announced a new oral care probiotic through contract development and manufacturing organization Lallemand to launch clinical trials.
London-based Zest is offering a Precision Memory Assessment (PREMAZ) test, which aims to detect subtle cognitive changes that may occur decades before dementia symptoms arise.
Evvy, a vaginal microbiome testing and care company, launched in 2021 with a mission to close the gender health gap by leveraging overlooked female biomarkers. Through its platform, the company has built the world’s largest dataset on the vaginal...
Athletes often rely on dietary supplements to take their performance up a notch, but poor quality supplements could also be what holds them back if they’re not vigilant. That’s where certification programs come in.
Kerry Group recently released its Supplement Taste Charts using the latest consumer insights and trend data for the flavors driving demand.
OmniActive Health Technologies has released a new survey, offering insights the company considers essential for guiding the development of future health products that align with evolving consumer needs.
Research in women’s health, mental health, sleep and longevity has long been underfunded despite growing demand for innovation in these vital areas. Susanne Mitschke, co-founder of contract research organization Citruslabs, believes that robust clinical...
Phil Vigeant, CEO and cofounder of PlantFusion, says active consumers should consider plant protein.
Founders' Fundamentals
CPG founders must think on their feet to work around tariff-induced supply chain disruptions, collaborating with co-manufacturers and ingredient suppliers on innovative solutions to business obstacles
While women have been historically underserved, the last decade has witnessed a rise in products dedicated to improving women’s health—tackling issues such as fertility, pregnancy, menstruation, menopause, pelvic health, sexual wellness and more.
Soup-To-Nuts Podcast
FDA’s sweeping plan to eliminate synthetic colors from the US food system announced last week marks a turning point in the war on food dyes that has long been fought at the state level and which before that pitted big food against outspoken consumer...
McKinsey’s ‘Future of Wellness’ report found that nearly one in five consumers and one in three millennials in the U.S. prefer personalized wellness solutions. Pelin Thorogood of Radicle Science says that today, more than ever, advanced technologies like...
Consumer surveys have informed market research since the late 1800s, but traditional methods only scratch the surface—prompting one company to push behavioral research boundaries by accessing the subconscious drivers of ingredient preferences.
Los Angeles-based Axiom Foods recently debuted Oryzatein 2.0, the first patented plant protein with no detectable levels of lead, according to independent lab tests.
The dietary supplement industry relies heavily on other regions for ingredients. With today’s ever-changing geopolitical climate, Craig Koffler, VP of sales at the Freemen Nutra Group says that diversifying the supply chain is no longer optional — it’s...
The CEO discusses the rapid evolution of the essential oils market over the past decade and doTERRA’s role in driving this growth and innovation.
Without any marketing, Chiyo became the top Google search result for postpartum nutrition, attracting thousands of pre-orders and recognition from The New York Times and Bon Appétit. The company has since expanded beyond postpartum care to address...
Two years ago, the founder of 24 Stories Marketing launched Move Nutrition Network, a platform that connects researchers, brands, dieticians and trainers in the sports nutrition world. Today, Move has a popular quarterly newsletter and just announced...
The Akkermansia Company launched into the U.S. consumer market in 2024, introducing a gut health product with Akkermansia muciniphila, a bacterium discovered and decoded by the company’s founders.
After launching NutraShure amid the pandemic, Brandon Sojka set out to develop a novel, non-mineral based butyrate source using L-lysine.
With his diverse background in athletics, the army and now the business side of sports nutrition, Lynn brings a unique perspective to helping athletes and consumers make informed choices about supplementation.
The U.S. Pharmacopeia’s Emily Rose Britton, PhD, pulls back the curtain on the organization’s Dietary Supplement Verification Program.
One biotech company is leveraging genomics and AI to validate, test and certify the biological efficacy and safety of botanical ingredients.
Comet’s latest trend report covers everything from health areas beyond the gut to choosing the right prebiotics for formulations.
From biohacking to telomere health, this discussion uncovers the surprising ways science is redefining beauty from the inside out.
The holiday season is in full swing—and while many will be singing ‘All I Want for Christmas is You’—some will be thinking ‘All I want is some relief from my IBS.’
When you think of purchasing dietary supplement products, retailers like Amazon or The Vitamin Shoppe may come to mind. But for Ravee Chen, his goal is to get his product into every festival, bar and club, promoting Jelly IV as ‘a health supplement for...
As the hemp industry rapidly evolves, the U.S. Hemp Authority, a third-party certification body for hemp and CBD products, recently launched its Adult-Use Hemp Product Certification Program. The program is designed for manufacturers and sellers of...
For the past 25 years, Chromadex has been at the forefront of innovation and research in healthy aging. Rob Fried, the company's CEO, reflects on its evolution from an analytical testing service to a developer of proprietary ingredients, with a...
On the 30th anniversary of the Dietary Supplement Health and Education Act of 1994, we sat down with United Natural Products Association (UNPA) President Loren Israelsen, who played an instrumental role in the landmark legislation that protects...
Botanical extraction company Groupe Berkem recently announced its Global Plant Exploration initiative. The effort includes sending a team to travel around the world to source plants directly. And who better to send on this exploration than the Medicine...
In the 1990s, iHerb entered the market as a small California start-up selling St. John's Wort online but quickly saw global demand, receiving orders from five different countries on its first day alone.
Infertility affects one in six couples worldwide, and despite the burden typically placed on the woman, the root cause of infertility is equally split between partners.
Glanbia details how the company's research is informing its nutritional offerings to meet the evolving needs of female consumers.
With more than 160 years in business, Bayer explains how it keeps up with the modern day consumer and shares updates from its Health Division.
Biohacking can take various forms, from exercise optimization to the use of wearables or the simple act of drinking a cup of coffee. Biohacking is currently a $17 billion industry and is expected to grow exponentially by 2030. At the forefront of this...
The CEO of Imaraïs joined the NutraCast to discuss the ins and outs of pioneering a new category of clean, plant-based, clinically-backed ingestible beauty supplements.
It’s no secret that food is a major part of managing cholesterol, with plant sterols playing an especially valuable role. But is today’s Western diet adequate? Susan Hewlings, PhD, says while it is possible, it’s not easy.