March Launch Pad: Superfoods and women's health dominate

By Danielle Masterson

- Last updated on GMT

Related tags launch pad

From respiratory support to superfoods, oral health to UTI defense, March showed up and showed out with supplements for just about anything the year throws at you.

Gotama launches performance supplements 

Gotama has introduced two performance products, AWAKE, a nootropic daily energy and focus blend, and READY, a pre-workout formula.

  • AWAKE is a 16-ingredient nootropic blend that includes 100mg of caffeine, adaptogens like KSM-66 Ashwagandha, and amino acids like l-theanine
  • READY is a pre-workout formula that contains 200mg of caffeine, adaptogens like Peak O2 Mushroom Blend, amino acids like GABA and L-citrulline, and 10 other science-backed ingredients

AWAKE runs $80 and READY is priced at $40. Both can be found at​.

Hilma’s Immune Essentials 

Hilma has debuted its new Immune Essentials line to give the respiratory and immune systems added defense. 

Hilma’s new trio includes:

  • Respiratory Support are capsules capsules aimed to give the lungs and sinuses an added boost
  • Immune Support is a drink mix formulated to support the immune system
  • Elderberry Immune Gummy is a clean, vegan daily gummy

The three pack is $50 and available at

Superfood Grummies 

Grummies' non-GMO and vegan gummies utilize essential superfoods as the active ingredient and contain 3g of organic sugar per serving, while using organic tapioca syrup, organic cane sugar, and organic flavorings and oils. The line includes four superfood gummies:

  • Ashwagandha Grummies are best to take in the evening and supports long-term calm, stress reduction, and hormonal balance
  • USDA Organic Elderberry Grummies contain a high amount of elderberry extract and help support immune health and resilience
  • USDA Organic Apple Cider Vinegar Grummies are made with "the mother," meaning they have all the enzymes and proteins that make ACV so beneficial, such as supporting detox, weight management, gut health, and digestion
  • Turmeric Grummies contain Sabsinsa's Curcumin C3 Complex to support anti-inflammation, joint relief, and longevity

Grummies products are available online at​ and can be purchased in single bottles ($20/$22) or two-bottle bundle packs ($36/$40). 

Super Reds probiotic powder 

BIOHM Health has expanded their probiotics line to include BIOHM Super Reds. One scoop of the powder formula combines BIOHM's probiotics, prebiotics and digestive enzymes with red fruits, functional mushrooms, vegetables and herbal extracts. 

Like the Organic Super Greens product, the Super Reds formula is powered by BIOHM's probiotic formulation. 

Every scoop of BIOHM's Super Reds contains 14 super red ingredients, 3 types of functional mushrooms, 4 different prebiotic ingredients, 1 billion CFU's of BIOHM probiotics, and digestive enzymes.

Super Reds can be mixed with water, any beverage, or added to a fruit bowl. One scoop daily is recommended to achieve maximum benefit. The 10.6 ounce, 30-day supply can be purchased on​ for $48.

Utiva unleashes urinary tract health line 

Canadian-based healthcare company Utiva has launched its flagship line of urinary tract health and wellness supplements. 

The line includes three point-of-need products: Utiva UTI Control 36PACDMAC/A2 Cranberry Pills, D-Mannose Attack, and Probiotic Power supplements.

  • Utiva UTI Control 36PAC Cranberry Pills Supplement  contains 36 mg of PACs at 15% concentration, measured by DMAC/A2 standards and the clinically proven amount necessary to be effective at avoiding UTIs. This full source of PACs have strong positive effects on gut and bladder health and provides a greater amount of antioxidants $40
  • Utiva D-Mannose Attack is known for its ability to help maintain a healthy urinary tract by targeting E Coli and helping to stop adhesion to the bladder wall $40
  • Utiva Probiotic Power Supplement contains 30 billion CFU. Probiotic Power provides a unique blend of lactobacillus and bifidobacterium probiotic strains aimed at improving urinary tract and gut health, including the lactobacillus Rhamnosus GG strain to help reduce antibiotic side effects $35

The collection of products is also available to buy as a set. The MAX Power Bundle is normally $109 and available at​. 

SimpleHealth launches new line of wellness supplements for women by women

SimpleHealth announced the introduction of its new products, all of which were formulated by women. The new line includes:

  • The Daily 5: a supplement formulated to support cellular function, the immune system, and energy supply, containing vitamin D, riboflavin, vitamin B (6 and 12), folate, magnesium, and zinc $20
  • Urinary Tract Support: is 500 mg of cranberry extract to support urinary tract health as proactive protection against UTIs. This supplement is recommended for those who are sexually active, experiencing recurring UTIs or just want to maintain urinary tract health $15
  • Probiotic Blend: is a supplement formulated with 30 billion CFUs and 12 probiotic strains to improve women's gut microbiome. Probiotics have been shown to help naturally regulate the digestive system, reducing bloating and constipation while supporting immunity by maintaining a balanced community of microorganisms $25

The products can be found at

Dentavax aims to rehabilitate oral health

Muno-Vax's new dietary supplement, Dentavax, comes in lozenge form for convenient delivery.

The product consists of mint and eucalyptus oils as well as a freeze-dried, immune support complex. The formulation is aimed to alleviate existing gum disease  and provide immune support to address short and long term oral health concerns. 

Dentavax claims to work by maintaining the state of the gums. It does this by supporting the immune function of oral mucosa. 

The product is $39 at​. 

Zenwise Health launches new form of digestive enzymes

Zenwise Health has introduced its new product carrier design for its best-selling digestive enzymes with probiotics.  

The 11-enzyme blend helps break down the "Hard 5 Foods:" meat, fried foods, dairy, fiber and alcohol. 

Each capsule contains a specialized blend of digestive enzymes that work during the meal, while beneficial prebiotics and probiotics nourish the gut for ongoing digestive wellness and immune system function. The new tins are $20 for three, 30-count tins and are available at​.

HumanN launches SuperBeets Memory & Focus Chews 

HumanN has unleashed SuperBeets Memory & Focus Chews to support overall brain health and cognitive function - including promoting brain blood flow, supporting mental alertness, and helping to reduce oxidative stress.

SuperBeets Memory & Focus is a supplement that contains polyphenol compounds to support two aspects of brain health: brain blood flow and Brain-Derived Neurotrophic Factor (BDNF). It contains resveratrol along with a patented coffee fruit extract to help promote brain blood flow and brain health. 

Humann's new SuperBeets Memory & Focus Chews run $37 and are available at​. 

Pure Craft CBD launches Nano CBD Water Soluble + Melatonin Tincture

Pure Craft CBD recently unveiled its Nano CBD Water Soluble + Melatonin tincture. The CBD tincture supplement works with the natural sleep cycle and endocannabinoid system to support rest and sleep.    

Melatonin often lacks efficient absorption, leading to a long onset time, as well as a feeling of grogginess upon waking. With its Nano CBD Water Soluble + Melatonin tincture, Pure Craft CBD explained that they merge nano-optimized broad-spectrum CBD and nano-optimized melatonin for the same absorption rate.

The Nano CBD Water Soluble + Melatonin tincture is available in the Evening Mint flavor, 1000mg dose for $79, with 5mg of melatonin per serving. The tincture is available for purchase at​.

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