Vitamins & premixes

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Annatto tocotrienol may help manage blood sugar: RCT

By Emily Jarecki

Supplementation with annatto-derived delta-tocotrienol may improve glucose control, inflammation and oxidative stress in people with type 2 diabetes mellitus (T2DM), says a new study from the National University of Medical Sciences in Pakistan.

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PepsiCo launches website to make nutrition research more accessible

By Danielle Masterson

PepsiCo Health & Nutrition Sciences (H&NS) has unveiled a website that offers internal education to healthcare professionals. The hub will serve as a resource hub to aid healthcare professionals in all areas of practice and help them continue...

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Pyatt returns with plant based line planned to launch with GNC

By Hank Schultz

Sports nutrition veteran Brad Pyatt is launching a new company focused on plant-based nutrition. The first brick and mortar retail partner will be GNC, which itself is emerging from a bankruptcy sale to Chinese company Harbin.

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Nature's Bounty enters esports market

By Danielle Masterson

The flagship brand of The Bountiful Company has unleashed three new products as it forays into the esports and brain health markets.

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April new product roundup

By Danielle Masterson

Spray delivery systems, CBN, and the sleep category lead this month's wellness wave.

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Supplement marketer prospers despite GNC nose dive

By Hank Schultz

Supplement marketer FitLife Brands prospered in 2020 despite the bankruptcy of GNC, its biggest customer. The company recorded the highest annual revenue it has achieved for a number of years.

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GNC leverages store footprint via same-day delivery deal

By Hank Schultz

GNC is finding a way to leverage its extensive store footprint to improve its ecommerce performance by pairing with delivery service Shipt to enable same day delivery of products direct to consumers.

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Product Innovations

Crack open a premix powerhouse.

Crack open a premix powerhouse.

Consumer lifestyle changes have created growth opportunities for sports nutrition brands, as the category crosses into mainstream food and beverage.