Media & industry critics

Woman eating cereal

Global survey reveals shoppers' probiotic perceptions

By Nikki Hancocks

Shoppers believe probiotics provide great health benefits and they want to consume them through food and drink beyond the refrigerator aisle, according to a new survey of more than 11,000 consumers across the world.

The Bearded Brewery photo

From the editor's desk

When ‘edgy’ marketing goes over the edge

By Hank Schultz

The case this week of a beverage brand making a supposedly tongue in cheek reference to suicide points to the risks inherent in swinging for the fences in product marketing.

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