Media & industry critics

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Market report shows growing trend toward integrative medicine

By Hank Schultz

A new market survey from consultancy Pure Branding claims that more and more doctors are incorporating concepts of integrative medicine into their practices, a development that can be seen as good news for the supplement industry.

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Transparency is making headway — but is it enough?

By Hank Schultz

Transparency is becoming more of a watchword for the industry, says Mark Blumenthal of the American Botanical Council.  Whether it's a word to live by or to hide behind is the question, he said.