An expert panel has recommended an expanded treatment envelope for the EPA drug Vascepa. An expert says the move won’t affect the supplement market directly but does add to recent official recognition of the health benefits of omega-3s.
Shoppers believe probiotics provide great health benefits and they want to consume them through food and drink beyond the refrigerator aisle, according to a new survey of more than 11,000 consumers across the world.
Growing consumer awareness along with demand in animal nutrition is driving the overall growth of prebiotics, which a trade group says will account for $5.5 billion in sales in 2019. Better messaging can help maintain that momentum, the group says.
Recent comments by Bill Gates supporting probiotics and ways to modulate the microbiome to help tackle malnutrition are hugely significant, says the executive director of the International Probiotics Association (IPA).