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Moringa and emerging Ayurvedic ingredients could soon have similar consumer acceptance as stevia and monk fruit, Nielsen projects.  ©GettyImages/Hero Images

Nielsen: ‘Purposeful ingredients’ drive US retail growth

By Mary Ellen Shoup

Consumer attention to health and wellness when making food and beverage purchases has impacted specific areas of the grocery store, specifically the rise in sales of no sugar added products and items that contain stevia or monk fruit, Nielsen data found.

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