A new force is shaping the dietary supplement market, one that operates largely outside of normal industry channels. The growth of the online sales channel, and brands that operate exclusively in that space, is an increasingly powerful force.
HealthKart — India's largest omni-channel nutrition platform — is planning further offline expansion and a more extensive in-house range of supplements, supported by a fresh round of financing to the tune of US$25m.
In the end, the only thing the dietary supplement industry has to sell is trust. While that trust may be enough for it to weather the stress an intensified trade war may impose, it is no cause for the industry to rest on its laurels.
Having a history in health food stores as it expands into mass channels has helped fast growing Celsius Beverages compete in the rapidly evolving energy beverage category, an executive said.
Being nimble can help companies effectively compete with Amazon despite that company’s massive reach, the founder of an online supplement seller maintains.
Australian bio-pharmaceutical firm MGC Pharmaceuticals is eyeing expansion in East and South East Asia with its cannabis-based nutraceutical products, after having recently launched in China.
Ready-to-drink sports beverage brand Kill Cliff struck a deal with Walmart, which will stock Kill Cliff’s canned drink Recover in 1,900 Walmart stores in 46 states.
New consumer research shows that brand loyalty is a key element in success in the dietary supplement industry. And much of what consumers associate with brands has to do with packaging.
The new Supplement Safety and Compliance Initiative standards were formally unveiled by late last week at a meeting hosted by Walmart. The standards now go into a 30-day comment period.
The hemp industry is advancing so rapidly that the timeline of decades of other sectors is being compressed into just years, attendees at a recent trade show were told.
Google stand accused of cashing in on unproven dementia supplements by selling advertising to retailers of “brain supplements,” flouting the search engine giant’s own advert and promotion policies.
Amway India is striving to promote the health benefits of traditional Indian herbs to consumers in the market, having recently conducted a series of seminars showcasing its Nutrilite Traditional Herbs range of supplements.
