Start-up Birdnip launches nootropic supplement… for dogs

Start-up Birdnip launches nootropic supplement… for dogs

By Adi Menayang

With powdered Bacopa monneri, Rhodiola rosea, shiitake mushroom, kelp, carrot and beet, start-up Birdnip wants to improve cognitive function in dogs with its debut product Nootrodog. But will a nootropic supplement for our four-legged friends have legs?

High FODMAP foods include apples, bananas, almonds, and dairy containing lactose. Image © Getty Images / mpessaris

Will 2018 be the year that low FODMAP diets explode?

By Stephen Daniells

The US market for low FODMAP foods aimed at helping IBS sufferers is still small and consumer awareness is low, but companies large and small are targeting a category that could be bigger than gluten-free.

© Getty Images / oatawa

What’s on NutraIngredients-USA's calendar for 2018?

By Stephen Daniells

From weight management to deep dives into sports nutrition, multivitamins, beauty-from-within, personalized nutrition, botanicals, omega-3s, probiotics, and more, Nutraingredients-USA’s 2018 editorial calendar of special editions spans the hottest trends...

Alp Nutrition grows the herbs used in its products in a plot high in the Swiss Alps. Alp Nutrition photo

Sports brand new to US market trades on Alpine purity

By Hank Schultz

A sports supplement has debuted on the US market that capitalizes on the purity associated with Alpine settings along with the founder’s experience as a biochemist and former strength athlete.

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