Vitamins & premixes

Deadline extended for the NutraIngredients-USA Awards!

27-Mar-2023 By Stephen Daniells

You still have time to enter this year’s NutraIngredients-USA Awards after we extended the deadline for entries to Monday, April 10.

Final week for NIU Awards entries: Closing date is March 27

21-Mar-2023 By Stephen Daniells

We are into the final week for entries for this year’s NutraIngredients-USA Awards honoring the best and brightest in ingredients, finished products, companies, people, and initiatives in the dietary supplements industry.

SmartyPants Vitamins goes sugar-free with Multi & Omegas line

20-Mar-2023 By Asia Sherman

SmartyPants Vitamins has launched a new line of gummies sweetened with monk fruit and allulose to answer growing market demand for sugar-free supplements.

Expo West trend spotting with SPINS: Gummies, collagen, kids’ nutrition

20-Mar-2023 By Stephen Daniells

Natural Products Expo West 2023 is always a launch pad for brands, and this year had some notable new products on display. We walked the supplement aisles with Scott Dicker from SPINS to pick out some key trends, and comment on what we didn’t see.

Personalised diet and supplements targeting gut health the key to neurological health, review concludes

20-Mar-2023 By Olivia Haslam

A review has examined the role of gut health promoting supplements, such as probiotics and omega-3 fatty acids, in modulating cognitive health, with calls for personalised interventions.

Nuun quenches thirst with proactive approach to hydration

14-Mar-2023 By Danielle Masterson

After nearly two decades in business, the electrolyte support supplement was once the only game in town. How are they winning in what's shaping up to be a crowded category?

NutraIngredients-USA Awards 2023: What are our judges looking for?

14-Mar-2023 By Stephen Daniells

With two weeks left until the closing date for entries for the NutraIngredients-USA Awards 2023, we’re often asked about the judging process, so here’s what you need to know…

Lawsuit against FDA on NMN ‘certainly being considered’, says NPA CEO

14-Mar-2023 By Stephen Daniells

The Natural Products Association is hoping the US Food & Drug Administration is responsive to its recent Citizen’s Petition on the status of NMN, but if it’s not then other options are being considered, Dr Daniel Fabricant, NPA’s CEO tells NutraIngredients-USA.

‘Here we go again’: NPA and ANH file Citizen’s Petition with FDA for NMN relief

07-Mar-2023 By Stephen Daniells

A new Citizen’s Petition is requesting the FDA reevaluate the status of NMN or exercise Enforcement Discretion on the Drug Exclusion Clause for the ingredient.

FDA commissioners calls for supplements listing, wider regulatory changes

01-Mar-2023 By Stephen Daniells

Robert Califf, MD, Commissioner of Food and Drugs, has stated his hope for an “an improved framework to appropriately regulate dietary supplements”, including product listing.

7 Reasons to Enter the NutraIngredients-USA Awards!

27-Feb-2023 By Stephen Daniells

The 2023 NutraIngredients-USA Awards are back with new categories but the same commitment to honor the best and brightest in ingredients, finished products, companies, people, and initiatives in food supplements and functional food & beverage.

NutraIngredients-USA Awards 2023: What are our judges looking for?

16-Feb-2023 By Stephen Daniells

With six weeks left until the closing date for entries for the NutraIngredients-USA Awards 2023, we’re often asked about the judging process, so here’s what you need to know…

Mintel report: Marketers should focus on millennials

14-Feb-2023 By Danielle Masterson

While the pandemic has proven to be a challenge for many spaces, it’s not an obstacle for millennial’s VMS usage and their penchant for single-letter vitamins.

More pet owners are searching for proactive pet health management, experts say

13-Feb-2023 By Stephen Daniells

As owners treat their pets as part of the family, the market for pet supplements is booming, with robust growth predicted to continue for several years at least.

5 take-aways we learned during our Business Leaders Forum

27-Jan-2023 By Stephen Daniells

From 2022 sales numbers to consumer enthusiasm remaining high, and from progress with equality and diversity in the industry to the growth in awareness around the importance of the microbiome for health, there were lots of talking points from our 3rd...

Could B vitamins protect against the metabolic syndrome?

26-Jan-2023 By Stephen Daniells

Dietary intake and blood levels of folate, and vitamins B6 and B12 were inversely associated with MetS risk in young American adults, says a new study from Texas State University.

The NutraIngredients-USA Awards are back! Submit your entries!

25-Jan-2023 By Stephen Daniells

The NutraIngredients-USA Awards are back for 2023 with new categories but the same commitment to honor the best and brightest in ingredients, finished products, companies, people, and initiatives in the dietary supplements industry.

This Wednesday! Hear directly from the CEOs of NOW, Nouri, Pharmavite & SuperGut

23-Jan-2023 By Stephen Daniells

From the state of the market to the impact of inflation, and from regulatory initiatives like mandatory product listing to equality and diversity in the industry, the NutraIngredients-USA’s Business Leaders Forum will dig deep into a range of industry...

Sharon Leite leaves Vitamin Shoppe after 4.5 years as CEO

05-Jan-2023 By Stephen Daniells

The Vitamin Shoppe will be announcing a new CEO as Sharon Leite announced she is leaving the retailer after four-plus years at the helm.

Study: Healthycell's Microgel shows Improved absorption compared to tablets

03-Jan-2023 By Danielle Masterson

The company said the results of the clinical trial support its strategy to improve the way people supplement.

Guest Article: NPA Chief on 2022’s industry sagas and what these mean for 2023

20-Dec-2022 By Daniel Fabricant, PhD. President & CEO, the Natural Products Association (NPA)

As social creatures were often reluctant to pick sides. It feels personal that we’re picking one person or group of people over another. However, for our industry, the reality is that there are divisive issues.

Annatto Tocotrienol plus Resveratrol may improve cardiometabolic risk in MetS: RCT

20-Dec-2022 By Stephen Daniells

A combination of delta-tocotrienol from annatto improved cardiometabolic risk factors, including central obesity and blood pressure, suggest findings from a randomized clinical study.

Optimal strategy: Good diet improves benefits of supplementation – Swisse study

20-Dec-2022 By Tingmin Koe

A good or optimal diet has been shown to improve the benefits of supplementation, according to a 12-week clinical trial funded by Swisse Wellness.

'A fantastic event': 6 reasons to attend NutraIngredients-USA’s Sports & Active Nutrition Summit 2023

12-Dec-2022 By Stephen Daniells

The Sports & Active Nutrition Summit 2023 is just two months away! Bridging the science and business of the sports and active nutrition categories, SANS is a must-attend event, and let us tell you why…

Supplement brand seeks to build on idea of trust

08-Dec-2022 By Hank Schultz

A Florida-based entrepreneur is trading on the idea of ‘trust’ with a new supplement brand under that name.

SHARE YOUR INSIGHTS

We want to hear from you! NutraIngredients-USA survey assesses state of industry

07-Dec-2022 By Stephen Daniells

Are your supply chain challenges easing? Did you have to reformulate products because of ingredient shortages? Which ingredients will burn brightest in 2023? Will we see a renewed push for mandatory product listing for dietary supplements?

Canadian online retailer adds liquid line, fish oil products

01-Dec-2022 By Hank Schultz

Major Canadian online retailer National Nutrition has signed a deal to add a line of liquid supplements to its already extensive product offerings. It has also added a line of fish oil supplements.

Advanced.gg CMO: Nutrition 21 did something with nooLVL that no one else was doing before them

22-Nov-2022 By Stephen Daniells

Branded ingredients hoping to capitalize on the booming esports category need to do more studies in gaming populations, with studies targeting specific gaming outcomes a real opportunity, says the CMO of Advanced.gg.

MegaFood debuts new label design

21-Nov-2022 By Danielle Masterson

The supplement brand walked us through the makeover process guided by research, objectives and strategic decision-making.

Levana Nourishments looks to fill nutrition gaps with private label-ready meal replacements

16-Nov-2022 By Asia Sherman

Food tech start-up Levana Nourishments has created nutritional powder mixes as complete meal replacement for people with special dietary needs, picky eaters and lifestyles on-the-go. They are now available as private label to partners in the nutraceutical...

FDA’s takedown of NMN raises fairness, transparency concerns

15-Nov-2022 By Hank Schultz

NMN, an anti-aging ingredient, has been disallowed by FDA because of its prior investigation as a drug. The determination, which came as something of a surprise given the ingredient’s market history, has raised questions of fairness and transparency.

Sports & Active Nutrition Summit: Early bird discount expires this week

10-Nov-2022 By Stephen Daniells

With expert speakers confirmed from GNC, NOW, Advanced.gg, Floyds of Leadville, cbdMD, JSchall Consulting, TYM Performance, SPINS, NYU Tisch Institute for Global Sport, and more, the upcoming Sports & Active Nutrition Summit is not to be missed.

NemaLife builds nematode-based ingredient screening pipeline for rapid, affordable, and actionable results

10-Nov-2022 By Stephen Daniells

The whole organism assay platform is helping companies explore novel ingredients for health and lifespan, weight management, cognitive health, muscle health, and more.

Sports & Active Nutrition Summit to focus on esports, CBD, regulatory landscape, and more

31-Oct-2022 By Stephen Daniells

Save the Date! NutraIngredients-USA’s Sports & Active Nutrition Summit returns to San Diego, February 15-17, 2023. The event brings together scientists, formulators, consultants, and regulatory experts to move the sports nutrition category forward.

Dietary supplementation linked to healthier college lifestyle behaviors

28-Oct-2022 By Asia Sherman

New research supports findings that associate dietary supplement intake with healthier lifestyle behaviors in college students but revealed no impact on blood biomarkers.

Pureboost clean energy drink raises more than $2 million via crowdfunding

25-Oct-2022 By Asia Sherman

Within a few hours of public launch, Pureboost antioxidant clean energy drink mix raised more than $2 million in crowdfunding from early investors on Wefunder.

News in brief

Barrington Nutritionals partners premix manufacturer WIN America

21-Oct-2022

Ingredients distributor Barrington Nutritionals has partnered with WIN America to offer premixes of vitamins, minerals, and bioactive components.

CRN: Gummy article harps on problems, ignores benefits

13-Oct-2022 By Hank Schultz

A recent Wall Street Journal article highlighted potential issues with the formulation and usage of gummy supplements with little attention given to the benefits of these products, the Council for Responsible Nutrition says.

CRN supplement survey ‘paints the landscape of a vibrant, mainstream industry’

13-Oct-2022 By Stephen Daniells

After a couple of record-breaking years, dietary supplement usage is returning to pre-pandemic levels. Data from CRN’s 2022 Consumer Survey on Dietary Supplements shows that 75% of Americans are using dietary supplements, down from 80% in 2021.

Nouri launches Prenatal Health Probiotic at Target

12-Oct-2022 By Stephen Daniells

Microbiome health company Nouri has launched a new prenatal probiotic supplement to support the maternal microbiome.

Food insecurity found to significantly increase risk of cardiovascular disease

07-Oct-2022 By Hank Schultz

Food insecurity raises the risk for almost all aspects of cardiovascular disease, new research from the University of Michigan has found.

September Launch Pad

29-Sep-2022 By Danielle Masterson

From gut-brain axis to heart health to hydration, there's a new product suited for a variety of lifestyles this fall.

Ritual chooses Whole Foods for first brick and mortar launch based on ‘trust’

26-Sep-2022 By Hank Schultz

Fast growing supplement brand Ritual has announced its first retail distribution deal with Whole Foods Markets, a partner chosen because “there is no retailer that has garnered more trust,” in the words of Ritual’s founder and CEO Katerina Schneider.

Delta-tocotrienol upstages alpha-tocopherol in fatty liver disease trial

23-Sep-2022 By Asia Sherman

Supplementation with delta-tocotrienol may edge out the competition in improving biomarkers of non-alcoholic fatty liver disease (NAFLD), says a study conducted at the Armed Forces Institute of Pathology in Pakistan.

Study elucidates complex link between vitamin D and testosterone in obese men

20-Sep-2022 By Hank Schultz

Low vitamin D levels were strongly associated with low testosterone in only in the most morbidly obese younger men, a new study has found.

Egg powder may be the next supplement to take on malnutrition

20-Sep-2022 By Danielle Masterson

New research suggests egg powder may be the key to tackling malnutrition in developing countries. Because eggs are not widely available in areas impacted by malnutrition, researchers point to egg powder as an inexpensive and convenient alternative.

Study finds omega-3s combo formula gave cognitive support to Alzheimer’s sufferers

14-Sep-2022 By Hank Schultz

A new study has found that a formula containing omega-3s, carotenoids and vitamin E had a significant positive effect on measures of cognitive decline among an older cohort suffering from milder Alzheimer’s disease.

Daily multivitamin may improve cognition, may protect against decline: RCT

14-Sep-2022 By Stephen Daniells

Multivitamin supplements may improve cognition, episodic memory, and executive function in older people, and slow cognitive decline by 60%, according to data from the high-profile COcoa Supplement and Multivitamin Outcomes Study for the Mind (COSMOS-Mind).

Rising inflation causes consumers to reprioritize wellness, growth persists in key areas

13-Sep-2022 By Danielle Masterson

Brightfield Group tapped their social listening skills to gain insight into how the current economy is shaping wellness routines.

Low B vitamin levels can lead to arterial degradation independent of cholesterol, study suggests

12-Sep-2022 By Hank Schultz

Research using an automated animal model of the human arterial wall injury has suggested that low levels of B vitamins can lead to damage to the arteries in a mechanism independent of cholesterol, but which can exacerbate the development of plaques when...