Almost 60% of all multi-ingredient pre-workout supplements use proprietary blends of ingredients, says a new survey of top selling products. But the times are changing and transparency is on the up for the category, according to experts.
Clorox continues to ride strong results in its nutritional products brands toward a positive overall earnings statement. The contribution of its Nutranext segment offset drops in other categories, such as probiotics and charcoal products.
US military personnel are big consumers of dietary supplements, with surveys showing over 60% regularly use the products, but dietary supplement brands have a big challenge when it comes to building loyalty: Education.
Data—not gravity—makes the world go round. In the sports nutrition realm, retailer bodybuilding.com says it is using the reams of data it gets from customers to build a better personalized nutrition platform.