Vitamins & premixes

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

Source: Baze

Baze Marketplace pushes personalized nutrition from supplements to food

By Elizabeth Crawford

As mounting consumer interest in personalized nutrition continues to drive consolidation in the supplement side of the segment, the evidence-based supplement subscription service Baze is expanding into food as a point of differentiation, and in doing...

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Guest article

ONHA’s view: Don’t let strong sales in 2019 obscure important issues

By Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Successful evaluation of the progress or travails of 2019 requires more than measuring growth in dietary supplements sales, which by that measure alone indicates we had a banner year.