Wellness opportunities are being carved out by many supplement brands, creating a purpose-driven culture for consumers. PR firm Ogilvy found that 70% of consumers feel that a wellness brand should make a positive impact on the world.
Rajat Shah leads the Nutriventia brand for Inventia Healthcare Limited, focusing on clinical strategy for the brand for all new and existing nutraceutical and food ingredients. The Mumbai native explained that her upbringing and appreciation for life...
There is a huge variation in the consistency and quality of sports nutrition advice at the highest levels of elite sport, and this can be challenging when working with elite athletes, says Laurent Bannock, Founder and Director at the Institute of Performance...
Despite being a relatively new business, CoreFX is continually evolving. Denis Neville, CEO of CoreFX, said it all comes down to keeping that entrepreneurial spirit.
A startup with a mission to get the sugar out of multivitamins has managed to attract the attention of Whole Foods Markets, signing a new distribution deal.
Bodybuilding.com has evolved over the years, most recently naming Karl Walsh as their CEO. Walsh has been working on a brand overhaul, laser-focused on giving the website a facelift.
As expected, the Biden Administration has nominated Dr Robert Califf, MD, as the new FDA Commissioner. Dr Califf previously served in the role during the Obama Administration.
There are plenty of products out there that claim to boost your immune system, help you sleep better or be more focused. But those claims mean little if they have no scientific substantiation. Unigen is a company that says proven health benefits are what...
The push for a mandatory product listing is a solution in search of a problem, NPA’s chief executive maintains. Advocates of the requirement aren’t giving enough credence to the pitfalls, he maintained.
Dr. Gena Kadar, founding dean of the School of Nutrition at the Southwest College of Naturopathic Medicine & Health Sciences, led the development of clinical nutrition guidelines on obesity and cardiovascular health management and completed other...
Companies often spend top dollar on testing, yet the only people who know about it are their internal team and auditors. Elan Sudberg, CEO of Alkemist Labs, says consumers want to know more about these test results, and he’s so convinced that his company...
The demand spike caused by the global pandemic has been a bonanza for the botanical supplements industry. But ABC chief Mark Blumenthal says it has been the biggest threat of adulteration during his time in the industry, too.
Technology is a dynamic and fast evolving area, as the supplement industry continues to face the challenges and opportunities of keeping up with growth, consumer demand and data threats.
