Marketing

How much ROI can a company get through influencer marketing?

How much ROI can a company get through influencer marketing?

By Adi Menayang

Targeting the right influencers for a marketing campaign brought in a return six times higher than the average social media food campaign, according to a recent analysis from consumer research company IRI for one of its clients, energy shot brand 5-hour...

iStock / Maya23K

OmniActive adds powder format to its Gingever range

By Adi Menayang

At the upcoming Expo West and Engredea exhibition, ingredient manufacturer OmniActive will debut Gingever 2.0 – expanding the ginger ingredient’s application to tablets, capsules and beverages.

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