Marketing

Branded ingredients: The little nuances that lead to success

Dispatches from SupplySide West

Branded ingredients: The little nuances that lead to success

By Stephen Daniells

Achieving the nutraceutical equivalent of ‘Intel Inside’ depends on a lot of factors, and issues like sustainability and ethical sourcing are becoming increasingly important.

Omega-3 welcomes big fish into fold

Omega-3 welcomes big fish into fold

By Shane Starling

Bioriginal director of sales for North America, Michael Chubb, speaks to Shane Starling about the effect the entry of major suppliers like DSM and Cognis are having on the omega-3 segment.

FTC endorsement guide revisions to reflect new marketing

FTC endorsement guide revisions to reflect new marketing

By Lorraine Heller

The US Federal Trade Commission (FTC) is preparing final recommendations on a review of the use of endorsements in product advertising, which it hopes will address the continuing problem of deception in a significantly changed marketing environment.

Recession could put brakes on beauty foods: Datamonitor

Recession could put brakes on beauty foods: Datamonitor

By Lorraine Heller

The US market for beauty foods has grown significantly over the past five years, but the higher price demanded by products in this category could be putting the brakes on future growth, says market researcher Datamonitor.

Confusion reigns in cosmeceutical name game

Confusion reigns in cosmeceutical name game

The term cosmeceutical has always been controversial, but the blurring boundaries between the worlds of nutrition and cosmetics are highlighting divisions that neither industry can ignore.

Keys to functional foods success

Keys to functional foods success

By staff reporter

When shopping, consumers very quickly decide on a brand’s worth and unless they are making positive ticks in their minds to an array of factors, it is likely they will pass your functional food by, according to a leading consultant.

Cranberry and flax lead herbal supplement sales: Report

Cranberry and flax lead herbal supplement sales: Report

By Lorraine Heller

Data pooled from a number of market research sources indicates that sales of botanical and herbal dietary supplements have risen slowly but surely over the past year, with top selling products including cranberry and flaxeed.

Benecol buys into Thailand

Benecol buys into Thailand

Finnish group Raisio has entered Thailand- its third Asian market - following a deal with a Thai-based company that will see its cholesterol-lowering, plant stanol ingredient featuring in a beverage targeting increasing numbers of obese consumers.

DSM lights a green lantern

DSM lights a green lantern

DSM Nutritional Products global marketing manager, Martijn Adorf, discusses why green values are as important as price competitiveness to the multinational ingredients giant.

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