OmniActive adds powder format to its Gingever range

By Adi Menayang contact

- Last updated on GMT

iStock / Maya23K
iStock / Maya23K

Related tags: Marketing

At the upcoming Expo West and Engredea exhibition, ingredient manufacturer OmniActive will debut Gingever 2.0 – expanding the ginger ingredient’s application to tablets, capsules and beverages.

“Gingever is a potent and convenient nutritional solution that our customers can confidently pass on to consumers, who want to take ginger but are not satisfied with current market offerings,”​ said Becky Wright, Marketing Manager – Innovation.

“As ginger continues to climb the ranks as one of the most popular nutritional ingredients in use today, we will be there to help our customers capitalize on this major market opportunity.”

According to the company, ginger is known for its digestive, antioxidant and anti-inflammatory properties, the interest in ginger is rapidly growing.

However, the large doses needed to achieve these health benefits results in having to formulate with sizeable amounts of ingredient. “Gingever powder solves this issue by delivering clinically relevant amounts in exponentially smaller doses,”​ according to a press release from the company.

The original Gingever, soft-launched in 2015​, was a paste with minimum 25% gingerols, formulated to best fit soft gel applications.

OmniActive will be exhibiting at Engredea booth #3549 next week, where it will showcase different applications of Gingever powder, including jellies, beverages, and stick packs.

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