Sports Nutrition Summit 2020

Joshua Schall on marketing trends, challenges and predictions in sports nutrition

By Danielle Masterson

- Last updated on GMT

Related tags Sports Nutrition Summit USA Marketing CPG Sports nutrition online influencer

NutraIngredient-USA’s Danielle Masterson caught up with Joshua Schall of J. Schall Consulting at the Sports Nutrition Summit in San Diego.

“You had ingredient suppliers, you had manufacturers, you had a lot of academics, and it was important for me to get my information out to them in a way that they could actually use.”

Schall, who spoke on the online influencer panel and the state of the industry, spoke on a number of topics. To the dismay of some, he pointed out that online influencers are not going away.

“Grade school kids, their number one aspiration for their career is a YouTuber or a social media influencer. So you have this whole generation of kids who think that’s a normal job. I don’t think this is going to stop any time soon.”

The CPG marketing expert spoke about several trends, including the shift from Google to Amazon.

“Somewhere around 50-54% of people, when they’re doing a consumer product search, they go straight to Amazon. That is the leader right now. It used to be Google, but why take that extra step” 

Schall also spoke about traceability in packaging and labeling trends, as well as what is holding back the sports nutrition industry.

The interview closed out with Schall making several predictions. To hear his forecast, watch the video. 


Sports Nutrition Summit USA 2021

Join us next year to learn about the latest research from leading scientists, market analysts and come face-to-face with market leaders in San Diego. Delegates were able to benefit from various valuable networking opportunities, which allowed them to walk away not only with a whole wealth of knowledge, but armed with new connections to help build their business.

Don’t miss out in 2021. Click HERE​ to be the first to hear event updates.

Probiota Americas 

The leading annual event for the prebiotic, probiotic and microbiota focused food and pharma industries.

As part of the Probiota Series, the event will bring together professionals from across the globe to network, connect and engage whilst learning about the hottest topics in the industry.

Join us as we connect the business and science of the microbiome May 27 – 29, 2020.


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