So how does one promote their business without looking like they’re trying to cash in on the crisis? What is the best way to send a message of positivity and inspiration, but also come off as real and in touch?
Open Influence, a full-service influencer marketing agency in Los Angeles, recently created several online resources for influencer marketing during the coronavirus pandemic.
The COVID-19 Resource Center + Tracker tracks live data to help marketers stay on top of the current conversation around coronavirus, and also provide resources on how to navigate influencer marketing during challenging times.
Open Influence also created a guide that takes a deep dive into consumers' response to the ongoing coronavirus pandemic, and how influencer marketing has emerged as an effective solution for brands and organizations to stay connected to their audiences during this time.
Eric Dahan is the co-founder and CEO of Open Influence, a full-service influencer marketing agency. Dahan joined the NutraCast to help guide us on how to walk that online tightrope.
“Make sure one, that you’re not price gouging or taking advantage of customers. Like that’s probably the biggest, before messaging and before anything. I think the biggest mistake as well is price gouging, is marketing and moving forward as if nothing has changed at all. Because that’s just not acknowledging the new reality.”
Dahan added that messaging should be authentic and aimed at making a human connection, not a profit.
To hear more online influencing tips for brands, check out the NutraCast. You can also subscribe on iTunes here.
NutraCast is a podcast that focuses on insights from inside the nutrition industry. It is a production by NutraIngredients-USA. Music by Kevin Macleod.