Gone are the days of scaled down, pink bottles featuring thin 20-something women. Marketers are beginning to be more inclusive by offering packaging and products that represent reality: athletes of all shapes and sizes—and ages too.
After a challenging few years during the COVID-19 pandemic, the sports and active nutrition category is surging, with hydration, pre-workouts, and creatine crushing it with huge sales growth.
Blending convenience, flavor, and health benefits, the functional drinks have emerged as a key area of growth for the US beverage industry, as consumers continue to demand more out of their products than ever before, a panel of industry experts shared...
Gadot Biochemical Industries claims to have identified key solutions to the manufacturing challenges involved in the development of magnesium gummies, enabling for the optimisation of flavour, texture, bioavailability, and stability.
Entrepreneur Chelsie Hodge has come up with a successful business selling frozen “pucks” –and yes, she is Canadian. But now you can find her Blender Bites in other parts of North America, including the US.
Authors of a new review argue that daily caffeine safety thresholds set by regulatory bodies should be lowered, while an industry expert says painting “all energy drinks with such a broad brush is inaccurate and irresponsible.”
Herbal supplement manufacturer Gaia Herbs has partnered with supermodel Gisele Bündchen to inspire and teach consumers about how to kickstart a healthier lifestyle.
With industry experts from the likes of Holland & Barrett, Bulk, Danone, and Gatorade, providing insights into the latest consumer trends, marketing strategies, and science-backed innovation opportunities, the Active Nutrition Summit is set to be...
The World Health Organisation (WHO) Europe is calling on consumers to use its newly developed artificial intelligence (AI) tool in order to clampdown and regulate the promotion of harmful products targeted at children.
A new digital nutrition guide, ‘Noory,’ has launched to empower individuals to customise their daily meals according to specific health requirements, with the use of AI.
ZOA, the company founded in 2021 by Dwayne “The Rock” Johnson and business partners Dany Garcia, Dave Rienzi and John Shulman, is adding ZOA+ Powder to its portfolio of energy and pre-workout drinks to help ZOA Warriors like themselves supercharge their...
Medical and analytical experts are raising the alarm after analyzing weight loss supplements purchased online and labeled as tejocote root, and finding that almost all of them actually contained toxic yellow oleander.
The National Institutes of Health kicked off its annual Office of Dietary Supplements Seminar Series this week with a presentation by Dr. Cara Welch on how the Food and Drug Administration (FDA) regulates the dietary supplement marketplace.
The new probiotic supplement uses an extensively researched strain engineered to reduce gastrointestinal inflammation, giving the product “a very broad audience”.
Global nutrition giant Archer-Daniels-Midland is adopting an “ambidextrous” approach that relies on improved productivity and innovation to drive short- and long-term growth across its business and offset ongoing softness in its nutrition segment, according...
Less than a year ago, FDA told FoodNavigator-USA that it considers TiO2 to be safe, citing available studies that do not demonstrate safety concerns connected to the use of TiO2 as a color additive.
The woman behind Kanna Chews is educating others on how the South African succulent can help with mental health, open the heart, and connect us with nature and others.
A new pilot study testing the efficacy of a digitalised personalised nutrition approach that integrates genetic profiles, microbiome composition, and physiological parameters, concludes it is highly effective in meeting unique needs and has the potential...
The US Food and Drug Administration (FDA) has been unable to reach a decision on the requests made in a Citizen Petition about NMN due to “competing agency priorities”, a response that threatens the NMN sector, says Daniel Fabricant, PhD.
Put your start-up centre stage at our Probiota Pioneers hub
NutraIngredients is on the hunt for entrepreneurial consumer-facing, science- or technology-based start-ups to join our Probiota Pioneers session and present their company in Milan.
Researchers working to bring a sustainable source of omega-3 oil to market have reached a significant milestone in achieving scaled-up production of a genetically modified camelina seed oil.
New Hampshire-based MegaFood has implemented a multi-pronged, international sustainability campaign to combat climate change, according to the vitamin and supplement company's first impact report released this month.
On Sept. 17, the gut-friendly snack bar brand BelliWelli will be available in 1,554 Target locations nationwide -- adding to the more than 1,000 new doors the brand expanded into in the past year, Katie Wilson, CEO, Belliwelli told FoodNavigator-USA.
With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration,...
In a report issued this week, Novozymes OneHealth shared current consumer perspectives and trends to help dietary supplement companies meet evolving needs in a fast-growing mental wellness market.
Research from the University of Bern, Switzerland, backs the usability of 'goFOODLite' software to provide nutritional analysis of meals from a single image but suggests advancements for improved accuracy.
Packaging specialists SIG, together with nanotechnology experts AnaBio, have unveiled the market’s first global launch of a long-life probiotic yoghurt within shelf-stable aseptic packaging.
The world is currently fraught with uncertainties, ranging from economic and political instability to the ongoing threat of climate change and supply chain shortages. Along with the ever-present shadow of Covid-19, these factors are impacting people’s...
There's consumer demand and innovation avenues in abundance when it comes to food and drink for cognitive health but brands must educate on the more novel ingredients if these are to flourish beyond the niche audience, Mintel experts advise.
enfinity energy, LLC and TSI Group have announced an exclusive global distribution partnership for enfinity paraxanthine, a metabolite of caffeine supported by 23 filed patents, four human clinical studies, and a robust body of preclinical work.
Muhdo, the first company to provide nutrition and lifestyle advice based on epigenetic analysis, is set to relaunch with tests and guidance to reveal how individual micro and macro-nutrients impact gene expression and function.
CPG brands innovating with botanicals and adaptogens to meet consumer demand for functional foods and beverages to improve their moods, alertness, and other areas of their lives, must overcome formulation challenges, two DSM-Firmenich representatives...
Some dietary supplements on Amazon showing urolithin A on their label do not contain any of the cellular aging ingredient, alleges a new analysis by Timeline (formerly Amazentis) shared with NutraIngredients-USA.
Angela Getzel, beverage business development lead, Kerry, explained to FoodNavigator-USA that as consumers are looking for more label transparency, from low/no sugar and artificial ingredients to environmental responsibility, botanicals fit into that...
Founded by Timo Spring, a former professional swimmer, Prevess (Prevention Effortless) is harnessing the power of AI technology to provide in-the-moment science-backed personalised nutrition guidance to athletes.
Two of the dietary supplement industry’s most vocal critics in Congress – Senators Dick Durbin (D-IL) and Richard Blumenthal (D-CT) – have written to the FDA to express concerns about proposed changes to the Office of Dietary Supplement Programs (ODSP).
Personalised nutrition experts at the Qina consultancy have revealed a top tends report, unveiling a ChatGPT take-over, a merging of food and pharma, an entrance of big tech firms, and new abilities created by at-home blood draws.
Helaina is pioneering modern nutrition with breast milk proteins developed outside the body via precision fermentation. The biotech company is writing the safety playbook on novel bioactive proteins and to help with this, Helaina hired a nutritional sciences...
As adaptogens and mushrooms continue piquing the interest of health conscious and sober-curious consumers, the sparkling, functional mushroom beverage brand expanded its convenience and grocery retail presence so “more people are able to experience the...
In a conversation with NutraIngredients, Mike Hughes, head of research and insight at FMCG Gurus, explains the changing landscape of consumer preferences for products that promote healthy ageing.
