Hit your target market: Translating science into performance-enhancing products
Taking place at the Amsterdam Marriott from October 9th-11th, NutraIngredients' three-day conference will provide an expert-packed agenda of presentations, panel discussions and networking opportunities which aim to help brands to translate science into performance-enhancing end products for the active consumer.
The conference will delve into some of the juiciest topics in this category – women’s health, cognitive health, healthy ageing, communication strategies, and personalisation.
Within these topics, experts will provide insights into important regulations and policies which will shape new product developments.
Delegates will also hear from market analysts and strategists able to explain the key trends shaping consumer demands and the main approaches which are likely to meet the needs of the target market.
Day one will showcase the latest research into women’s specific nutrition requirements, with experts from Holland & Barrett providing their insights into how to better cater for this audience of consumers. They will talk through their new campaigns and merchandising approaches which appeal to the modern shopper.
During the cognitive health pillar of the event, delegates will discover the newest scientific insights into how nutrition can support mind health, and how innovators are tapping into these discoveries.
Dr Harini Venkataraman, associate research director at Lux Research, will give an overview of the key consumer concerns, appealing product formats, ingredients with scientific zest, regulatory challenges, the movers and shakers in this category, and the pitfalls that brand should avoid.
The market analyst will discuss the most appealing and scientifically backed ingredients, with discussion of botanicals and biotics.
Delving into the gut-brain axis in panel discussion format, probiotic experts will discuss the opportunities for microbiome modulating supplements to impact mind health.
Ewa Hudson, Director of Insights at Lumina Intelligence will detail the e-commerce trends and outline the white spaces for innovation, Jonathan Scheiman, CEO at FitBiomics, will discuss the scientific backing to probiotics for sleep, and Sophie Medlin, Head of Nutrition Research at Heights, will discuss the mass consumer interest after recently starring in the mainstream TV show 'Know Your Sh**' in the UK.
During the marketing strategies pillar, co-founders of the influencer marketing consultancy Augmentum Media will unveil the best techniques for gaining huge returns through these mass market channels.
And the experts in food and health branding, the Healthy Marketing Team, will get delegates moving with an interactive session set to inspire the audience with new innovation and communication ideas to take back to their desks.
Joining the final pillar of the conference - personalised nutrition - leading speaker in this space Dr. Mariëtte Abrahams, Founder and CEO at Qina, is set to inspire delegates with a presentation on the latest in nutrition technologies, such as ChatGPT, voice logging and face scanning, and how these are being integrated into brand offerings.
As part of the many networking opportunities, there will be a roundtable lunch, in which delegates will be able to join a table hosted by an expert on a topic of their choice. This allows attendees to have in-depth conversations with experts and like-minded colleagues.
Brands interested in joining this event are eligible to a discounted ticket price. For more information and full details of how to register, visit the event website here.
