Markets

Last year's winners of the NutraIngredients-USA Awards. Image © NutraIngredients-USA/William Reed Business Media

The NutraIngredients-USA Awards are back! Submit your entries!

By NutraIngredients-USA

NutraIngredients-USA will again honor the best and brightest in ingredients, finished products, companies, people, and initiatives in the nutrition and dietary supplements industry with the second annual NutraIngredients-USA Awards.

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FROM THE EDITOR'S DESK

Sloppy messaging on product performance misleads consumers

By FROM THE EDITOR'S DESK: Being honest about product performance

Transparency in the messaging around dietary supplements should include a level of honesty about claims made about product attributes.

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Supplement MLM LifeVantage takes a lesson from Uber and AirBnB

By Hank Schultz

Network marketing company LifeVantage is leveraging a partnership with the Real Salt Lake soccer team to help build a model in which it connects customers with its distributors much in the same way as Uber and AirBnB links up service providers with people...

© Getty Images / ThamKC

NASC and UNPA sign MOU to spur market for animal supplements in China

By Stephen Daniells

The National Animal Supplement Council (NASC) and the United Natural Products Alliance (UNPA) have signed a Memorandum of Understanding (MOU) to help advance the beneficial use of nutritional dietary supplements and dosage-form animal health products,...

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Archive article of the week

The liver health supplements market, in charts

By Adi Menayang

How is the liver health supplements market faring? Using data from market research firm SPINS, we map out the category’s market landscape in charts.

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