Nu Skin Enterprises says online functionality has helped it post better than expected results even as the global pandemic crisis hamstrings the core face-to-face concept of the multi level marketing model.
Tmall Global, the e-commerce platform under Alibaba Group, plans to bring 1,000 new international brands into China over the next 12 months, with food supplements as one of the key categories.
Marketing experts recommend that brands formulate a strategy to be as nimble as possible to deal with the as yet unknown changes to the supplement marketplace in the post pandemic world. A greater online capability is seen as one of key parts of that...
Consumers are turning to dietary supplements in record numbers, but the industry must deliver on the results the products are promising if the industry is to convert them to long term customers, says Steve Mister.
Every week, new studies are emerging that highlight the important roles that nutrients like vitamin D and zinc play for our immune systems, but the dietary supplements industry cannot talk about much of it. Eventually, this needs to be rectified, said...
With social distancing in full effect, families have not only found themselves with a lot more time together, but a lot more time in front of their screens.
The dietary supplement industry as a whole is enjoying booming sales as consumer stock up on products to support optimum health. But an industry strategist warns that that sales bump is likely to be ephemeral, and brands that are not strategizing vigorously...
While dietary supplement sales have surged in recent months, the extent of the economic damage caused by the novel coronavirus and COVID-19 could lead to some very tough quarters as families and businesses start to run out of money.
Given the current torrid pace of sales for some categories, the dietary supplement industry could emerge from the present crisis is a significantly strengthened position. Even categories that are in the doldrums stand to benefit.
