Can the dietary supplement industry make a difference in the global climate debate? The industry’s footprint is tiny, but experts say it can still make a valuable contribution toward a more livable planet.
The American Herbal Pharmacopoeia has released a new monograph on oshá, or bear root, a wildcrafted herb of the American west. The publication is the latest in a series that AHP has been producing for a number of years.
Most dietary supplement consumers expect a product to have scientific backing, so putting science at the forefront of a marketing or branding campaign just comes off as ‘noise,’ said one branding expert.
A personal health crisis while traveling led entrepreneur Carly Stein to bee products, and she subsequently founded a thriving supplement and foods brand and has been recognized by a major business publication.
Supplement marketer Relevium Technologies has added a so-called ‘Amazon expert’ to its staff, apparently in a bid to help the online seller deal with changes to Amazon’s algorithm that have impacted the brand’s business.