The recent thick sheaf of notices sent by FTC about paid endorsements is of special concern in the sports nutrition category, where the use of current and ex players, online influencers and affiliates in marketing is a common practice.
A meta-analysis of 41 studies has found that a high intake of the omega-3 fatty acid alpha linolenic acid (ALA) is associated with a lower risk of death from all causes, and specifically from diseases of the heart and blood vessels.
Packaging is often the first interaction that consumers have with a product. It tells a story, illustrates brand identity and in some cases even offers a sensory experience. Designalytics researches how clients can turn a branding overhaul into revenue.
Industry stakeholders have welcomed the news that the Biden Adminstration is reportedly ready to name Dr. Robert Califf, MD as the new FDA Commissioner, given that he has prior experience at the Agency during the Obama years.
With the health of the oceans a top concern for supplement users, a new survey from Nuseed Nutritional US Inc indicates that almost two-thirds of consumers prefer a plant-based omega-3 when provided an option.