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The Bearded Brewery photo

From the editor's desk

When ‘edgy’ marketing goes over the edge

By Hank Schultz

The case this week of a beverage brand making a supposedly tongue in cheek reference to suicide points to the risks inherent in swinging for the fences in product marketing.

Aker BioMarine photo

Editor's Spotlight

Aker brings more NGOs into fold to bolster sustainability message

By Hank Schultz

Krill harvester Aker BioMarine has turned up the heat on its sustainability messaging by cooperating with Pew Charitable Trusts, an organization that has long been supportive of a cautious approach to the harvesting of krill in Antarctica.

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