Super fruits? They're so last year... Super grains? They are bang on the money...
For delegates looking to keep abreast of hot new industry trends, the education sessions in the lower level of the exhibition center provided plenty of food for thought.
One of the most interesting presentations was from Datamonitor's innovation insights director Tom Vierhile, who waxed lyrical about super grains - from farro, spelt, kamut, quinoa and amaranth to chia, freekeh and teff.
While consumers are buying into the stories behind many of these ancient grains, along with their whole food, wholegrain, wholesome image, they are also learning that many are high in protein, fiber, calcium and other nutrients, said Vierhile.
Super grains, many of which are gluten-free, can be incorporated into everything from cereals, breads and crackers to chocolate, yogurts and beverages, he added.
Check out FoodNavigator-USA next week to see our interview with Tom.
