Innovate or fly?
We leave you with a picture of DSM's branding efforts at the show, although its $634m megadeal to acquire nutrient blending giant Fortitech had already ensured that everyone was talking about the brand well before they checked out this particular exhibit...
The Fortitech buy - the latest in a series of major acquisitions completed by DSM in the past two years - boosts DSM's range with flavors, sweeteners, botanical extracts, caffeine, seasonings, proteins, sweeteners and enzymes, with only vitamins and carotenoids being areas of significant overlap.
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