Coca-Cola: We need to think and act like a lean start-up
Supply Side West kicked off on Wednesday with a rousing key-note speech from Coca-Cola's chief procurement officer Ron Lewis, who said Coke will only stay on top of its game if it "thinks and acts like a lean start-up company" and comes up with "disruptive innovation".
Coke's Venturing and Emerging Brands (VEB) group, which was set up to identify the next generation of brands with billion-dollar potential, needs to make "more, earlier bets", he said.
"Instead of making huge bets, let's make more smaller bets, and let's make them earlier, and if we're going to fail, let's fail fast."
More to follow next week...
