Omega-3 welcomes big fish into fold

By Shane Starling

- Last updated on GMT

Related tags: Marketing, Management, Shane starling

Omega-3 welcomes big fish into fold
Bioriginal director of sales for North America, Michael Chubb, speaks to Shane Starling about the effect the entry of major suppliers like DSM and Cognis are having on the omega-3 segment.

He notes a downward pressure on price but an increasing range of options for food makers due to the “more competitive space”. ​Along with increasing competition, the larger marketing budgets of the ingredient giants are increasing awareness of omega-3s in business and among consumers.

Chubb also looks at efforts being made by the likes of omega-3 group GOED to ensure quality standards are maintained in the face of increasing commoditization of the sector.

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