Sabinsa’s sustainability effort gets F&S recognition
Frost & Sullivan have honored Sabinsa for its green efforts, quoting the company’s balanced green product offering and sustainable marketing practices as key to success.
“The company has achieved [strong growth] by effectively offering a balanced green product line and adopting a proactive and sustainable best practice marketing strategy,” said Christopher Shanahan, a research analyst with F&S.
Sabinsa’s founder Dr Muhammed Majeed said that the company was honored to receive the 2008 North American Personal Care Ingredient Green Excellence of the Year Award. “[We] will continue to invest in practices that make sense to our customers and the market place,” he added.
“Our customers want green products made using sustainable practices,” added Shaheen Majeed, marketing director. “We appreciate their support of our sustainability programs.”
