Product claims

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From the Editor's Desk: Separating fads from trends

By FROM THE EDITOR'S DESK: Separating fads from trends

Innovation is the lifeblood of the supplement business, as it is with most industries. But can this thirst for ‘the new’ get out of hand, and lead to a mere merry go round of fad chasing?

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Can MSM make it into sports nutrition?

By Adi Menayang

The progress of bringing MSM into sports nutrition products has been slow, according to one executive at MSM manufacturer and supplier Bergstrom Nutrition.

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Sloppy messaging on product performance misleads consumers

By FROM THE EDITOR'S DESK: Being honest about product performance

Transparency in the messaging around dietary supplements should include a level of honesty about claims made about product attributes.

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Webinar recording available on-demand

On Demand: Demystify the detox organ at our liver health webinar

By Adi Menayang

What’s the science behind ingredients used in supplements to support liver health? And what is the best way to market this to consumers? These are some topics we explored during our Liver Health webinar.

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