Most dietary supplement consumers expect a product to have scientific backing, so putting science at the forefront of a marketing or branding campaign just comes off as ‘noise,’ said one branding expert.
A recent call by a formidable team of researchers for a publicly accessible NMR database was met with approval by experts in the natural products industry.
The Federal Trade Commission has started to refund more than $750,000 to consumers who were duped into buying supplements marketed with spurious disease claims.
The low barriers to entry in the dietary supplement industry create the risk that the good deeds of the many will be besmirched by the transgressions of the few. Fortunately, there is something that can be done about it, given enough collective will.
ChromaDex reported rising sales of its TruNiagen finished product. But increased operating expenses outpaced rising sales resulting in the company reporting even bigger losses than were forecast.
Research done by the Global Prebiotic Association shows that prebiotics as a concept is gaining traction with dedicated supplement users but has a long way to go to gain mainstream acceptance.
FDA’s draft guidance on the labeling of products containing live microorganisms is a step in the right direction but does not go far enough, stakeholders say.
In the rush to market for CBD products something seems to have been left by the wayside. What do the marketers of these products believe they will do for people?
ChromaDex has been expanding steadily in Asia-Pacific, first launching its signature nicotinamide riboside (NR) supplement, TRU NIAGEN, in Hong Kong and Macau last year, followed by Singapore early this year and most recently, New Zealand.
Artificial Intelligence (AI) and the microbiota have been identified as opportunities for the private sector to offer affordable nutrition to lower-income consumers, who are at a higher risk of malnutrition.
The FDA should consider whether a “significant liberalization of qualified health claim language would help drive innovation and be beneficial to consumers,” says Campbell Soup Co.
As the Supplement OWL approaches 12,000 labels in its Tier 1 product label library, the Council for Responsible has announced a new pilot program to build out Tier 2, which will be known as the Commercial Data Exchange, or CDX.
The European Commission (EC) intends to authorise for the first time a health claim arising from the combined effects of a number of substances, in a decision that affects firms backing the synergistic effect of nutrients in their products.
If you ask the FDA or the DEA if CBD (cannabidiol) is permitted in foods, beverages and supplements, the answer is a pretty unequivocal NO. If you ask the scores of companies currently selling it in everything from CBD-infused soda to smoothie kits, the...
