Dissolvable strips: If at first you don’t succeed…
Ok, so dissolvable vitamin strips did not take the market by storm back in 2004. But that was then, this is now, says the entrepreneur behind Sheets Energy Strips.
Launched in June, the sheets, which have some heavyweight celebrity backing from NBA star LeBron James and a host of other celebrities, are cheaper than energy shots, and more convenient than coffee and vitamin tablets, says Warren Struhl, chief executive of brand owner PureBrands.
“We think we’re looking at a billion dollar-plus opportunity in the next three to five years. These are a fraction of the price of energy shots and we’re giving 200% of your daily value of vitamin B6 and B12, 100% of vitamin B5, 40% of vitamin E, 20% of biotin and 100mg of caffeine per two-sheet serving.”
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