Five, four, three, two, one … Blast off!!
The entrepreneur behind ‘blast caps’ – a dosing technology enabling consumers to add vitamins, probiotics and other bioactives to beverages at the point of consumption – says major players in the industry have finally warmed to the technology and are planning launches in early 2012.
The brainchild of Blast Cap Technologies founder Mikel Anderson, the patented self-activating dispensing caps can be customized to fit any bottle and enable firms to add meaningful doses of nutrients to shelf-stable vitamin waters, juices, sports drinks and other beverages.
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