Sports gum, anyone?
The firm behind a patented technology enabling the incorporation of multiple vitamins and other bioactives in coated chewing gum, has developed a novel bubblegum targeting the sports nutrition market.
Vitaball’s Vitamingum SPORT bubblegum balls contain 25% of the recommended daily value for 11 vitamins, plus biotin and an electrolyte blend (sodium chloride and potassium citrate) and are targeted at active children and teenagers.
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