Growth in the US sports nutrition market has been pretty explosive in recent years, but the failure of high profile launches such as PepsiCo’s Gatorade G Series Fit range shows that even the biggest players sometimes get things badly wrong, says one market...
The future of protein, successful brand strategy, and exclusive insights into market dynamics will take center stage at the upcoming Sports and Lifestyle Nutrition 2013 online event, hosted by NutraIngredients.
The sports nutrition category is expected to continue to boom, but the pipe may be empty for new product categories, says the CEO of the International Society for Sports Nutrition (ISSN).
A commitment to quality and to an “abundance mentality” has driven contract manufacturer VMI Nutrition to far surpass its original goals, said managing partner Bruce Remund.
The marriage of science and ethical, focused marketing can lead the sports nutrition market out of the dark shadows cast by spooky pre-workout products whose labels feature laundry lists of ingredients supposedly derived from rarely-mentioned botanicals,...
Thanks to the internet, training tips and product advice that used to be the preserve of elite athletes and bodybuilders is now available to everyone, Brian Andrews, president of California-based sports nutrition firm All American EFX tells Elaine Watson....
The potential benefits of probiotic ingredients in sports nutrition products may extend beyond immune support, as emerging evidence suggests a potential to enhance protein utilization.
Sports nutrition offers a great opportunity to expand the $2.7 bn global probiotic supplement market, with products like Gaspari’s Myofusion leading the field.
Canadian firm Valeant Pharmaceuticals International has acquired Brazil’s leading sports nutrition and food supplements maker Probiótica Laboratorios in a $150m deal.
Sports nutrition products now account for 45% of sales at GNC compared with 27% 10 years ago. But the category is no longer dominated by body-building, says chief executive Joe Fortunato.
Dietary supplements and sports nutrition giant Twinlab grew sales more than 10% last year and predicts another year of double-digit growth in 2011 as it aggressively ramps up marketing following a deal with sporting legend Ray Lewis.
NutraIngredients-USA.com will host the first virtual conference dedicated to sports nutrition, showcasing the latest trends and strategies for this booming segment.
Ingredia Nutritional is introduced a new range of milk proteins and hydrolysates for use in sports, diet, infant and clinical nutrition products, which are said to overcome technical barriers associated with high protein ingredients.
In the fourth part of NutraIngredients’ sports nutrition series, we scan a category as reliant on its elite sports roots as it is at times reviled by them and the rules that can lead to perfectly good products being called foul.
In the third part of our special series on sports nutrition, NutraIngredients looks at the reigning champions in sports ingredients and takes a look at the science behind new contenders to the crown.
Boosting energy, strength and recovery are just three ways that sports drinks are expanding a booming market, as bars, shots, and powders strain to catch up with the leaders in the field.
Montana-based supplier TSI Health Sciences has launched a high-dose version of its fenugreek extract-based, glucose/insulin management ingredient, Promilin.
The manner in which sports supplements are used by teenagers is being considered by the north eastern US state of Pennsylvania, with the aim of building a sports nutrition high school curriculum.
In an effort to expand its diversification as a supplement
manufacturer and marketer, Natrol has acquired sports nutrition
supplier Medical Research Institute (MRI) for $8m.
Astavita's inroads into sports nutrition applications for
astaxanthin could be of interest to sports nutrition formulators
looking to branch into this market.
Astavita's announcement of a sponsorship agreement with United
States Triathlon has the company making inroads with astaxanthin
into the sports nutrition market.
UK consumers are embracing sports nutrition as they aim to lead
healthier lifestyles - even though they may not need the cocktail
of nutrients intended for the pros. But as the market develops,
manufacturers are advised to ensure...
A new Commons Select Committee inquiry into technologies to enhance
sporting performance has been launched in the UK, which industry
insiders say presents sports nutrition companies with opportunities
for promotion.
Swiss pharmaceutical group Novartis is once again putting its
health food and sports nutrition products up for sale, according to
a report today in French business magazine Challenges.
Candy is not normally considered to be a useful source of
nutrition, writes Jess Halliday, but the Jelly Belly Candy
Company is hoping to change that with the introduction of its
Sports Beans, which it says are formulated to boost...
Manufacturers of sports nutrition products will have to clean up or
face the consequences of increased scrutiny from Europe, which this
week called for further action against doping.
Dynamic Health Products has announced its intention to purchase
sports nutrition and performance drink distributor Dynamic
Marketing, Inc (DMI) - the company's third strategic acquisition in
five months.
A patent on phosphatidylserine's ability to improve muscle recovery
is set to open up new applications for the ingredient and could
help sports nutrition manufacturers rejuvenate slowing sales
growth.
PacificHealth Laboratories (PHLI), a nutrition technology company,
has announced a 64 per cent increase in net sales for its 2004
first quarter. The success has been attributed to the company's
Accelerade and Endurox R4 sports...
Supplement industry trade body the Council for Responsible
Nutrition has published guidelines on the use of sports nutrition
supplements for young athletes, dividing products available on the
market into three coloured categories,...
German company Degussa BioActives, a leading maker of creatine
products, has been focusing on its sports nutrition segment this
year, actively promoting Creapure and other sports products at
trade shows. NutraIngredients.com spoke...
