Sports Nutrition virtual conference 2011: On your marks, get set, 1 day to go!

Related tags Sports nutrition The coca-cola company Coca-cola

On your marks, get set... One week to go...
On your marks, get set... One week to go... will host the first virtual conference dedicated to sports nutrition, showcasing the latest trends and strategies for this booming segment.

Once the domain of the overly muscular, the sports nutrition market is now dominated by the non-sporty consumer. The most recent figures available value the global sports nutrition market at a massive US$4.7bn, with North America ($3.2bn) and western Europe ($713.6m) dominating the podium.

The live one-day event called The Sports Nutrition 2011 Virtual Conference, will take place on Thursday, January 27, 2011. The conference will cover key topics from high-profile industry personalities from The Coca-Cola Company, the Council for Responsible Nutrition (CRN), the US Anti-Doping Agency (USADA), and Euromonitor International.

The virtual event allows visitors to network and attend the conference without having to book flights or hotels.

Indeed, the event also features a chat lounge where you can interact with a range of experts from industry, and experts from the International Society of Sports Nutrition (ISSN).

Conference line-up

The program will start with an overview of the sports nutrition sector: Samantha Chmelik, global consumer health industry manager at Euromonitor International joins Caroline Scott-Thomas to explore which formats are working and with which type of consumer.

Next up we look at how to formulate the ultimate sports beverage: Sylvia Poulos, senior scientist with The Coca-Cola Company joins Stephen Daniells to explore which ingredients are vital for sports beverages and the science supporting their claims.

Finally, we cover the crucial topic of ensuring the integrity of the supply chain: Travis Tygart, CEO of USADA and Andrew Shao, Sr. VP, scientific & regulatory affairs at the CRN join Shane Starling to discuss the issue of eliminating contamination of ingredients to maintain the integrity of the whole sports nutrition sector.

Sports Nutrition 2011 opens its virtual doors at 10am Eastern Daylight Time (New York).

For more information and to register please click here​.

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