Product claims

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NAD recommends Goli modify, discontinue health claims

By Danielle Masterson


The National Advertising Division (NAD) of BBB National Programs recommended that Goli Nutrition Inc. modify its Apple Cider Vinegar (ACV) Gummies "Vitamin B12 to help support energy production" claim to make it clear that Goli is referring...

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Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

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FDA cites Mercola for alleged COVID-19 treatment claims

By Hank Schultz

Among three warning letters sent recently to dietary supplement marketers over alleged COVID-19 treatment claims was one headline name: Dr Joseph Mercola. FDA alleges he claimed several supplement products can treat or prevent viral infections.

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