Florida supplement company joins forces with prominent biohacker for enzyme supplement

By Hank Schultz contact

- Last updated on GMT

©Getty Images - Kathryn Ziegler
©Getty Images - Kathryn Ziegler

Related tags: Diet diversity, fasting, Biohacking, online influencer, online marketing, Dietary supplement companies

A Florida-based supplement company is the latest to take the influencer marketing road by inking a deal with a prominent diet personality for a new branded supplement based on a specific enzyme.

The brand holder, MD Logic Wellness, focuses on a line of supplements made by a contract manufacturer located in Long Island.  The brand holder claims the facility holds a GMP certificate issued by NSF.

MD Logic health advertises an affiliate marketing program on its website.  Participants receive commissions for supplements sold into their contact networks.

Partnering with prominent podcaster

The new partnership was signed with prominent diet blogger and podcaster Melanie Avalon, who at one time was an actress doing small parts on TV programs and in films.

Avalon has leveraged her experiences in trying to maintain the svelte physique called for in on camera work into a thriving online presence in the nutrition influencer world.  The tagline for her website — “paleo - intermittent fasting - wine”​ — appears to hit all of the latest hot buttons.

Avalon’s website features links to her podcasts, which she brands as ‘The Melanie Avalon Biohacking Podcast,’ of which she has now posted 120.  She has interviewed subject matter experts such as functional medicine practitioner Dr Anthony Beck and bestselling diet book author Robb Wolf.  MD Logic claimed in a statement that Avalon's podcasts (she has a second focused on fasting) have been downloaded more than 15 million times.

The MD Logic-Avalon project extends to a new standalone product based on serrapeptase, an enzyme secreted by a bacteria species first isolated from a silkworm.  The enzyme has been on the market in a somewhat under the radar fashion for years.  

“I have been seeking to create a supplement line that could meet my uncompromising standards. After an exhaustive search, MD Logic fit all my criteria. They welcomed my challenge to meet the AvalonX standards, and make the cleanest, purest serrapeptase supplement possible. MD Logic even created a dedicated small batch process to ensure we could make our Serrapeptase 125 supplement without potentially toxic fillers, such as stearates and palmitates. Despite the costs, we also agreed to use amber glass bottles, to help protect the products and environment from plastics and chemical byproducts, such as phthalates,”​ Avalon said.

MD Logic COO and Cofounder Scott Emmens added, “Our partnership with Melanie is such an organic fit. From the onset of our initial discussion, it was clear our health missions were closely aligned. Melanie is well known in the biohacking sphere for her expertise, passion, and commitment to her audience. Combined with MD Logic’s industry mastery in sourcing, formulation, logistics, and manufacturing process, we have a true synergy.”

What is it good for?

Advocates claim serrapeptase has inflammation fighting properties.  According to MD Logic, when taken in the fasted state, it breaks down unwanted proteins in the body, helping combat allergies and lower inflammation. In a statement the company claims it may have immune health supporting properties and goes further to say animal studies show it may reduce cholesterol and fatty deposits, remove fibroids, and may even break down amyloid plaque.

One recent study​ described it as “one of the most promising enzymes being used in biopharmaceutical industry.”​  But another recent paper, which consisted mostly of a literature search on the enzyme​, which goes by several names, had this to say: 

“[A]n online literature search on Medline, Cochrane library and Google scholar using the search words serratiopeptidase, serrapeptase, serralysin, serratiapeptase and proteolytic enzymes retrieved only small-scale, inadequately structured, studies reflecting some anti-inflammatory effects of serratiopeptidase, but most of these failed to demonstrate significant benefits .”

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