Manufacturer insights

Rainbow Light moves to new distribution model

Rainbow Light moves to new distribution model

By Hank Schultz

Rainbow Light, a leading supplement manufacturer, has shuffled its executive team in a move to revamp how it goes to market.  The company has appointed a new vice president of marketing and a new vice president of sales as it moves into a single-distributor...

MegaFood gets first Non-GMO Project verifications

MegaFood gets first Non-GMO Project verifications

By Hank Schultz

Whole foods supplement manufacturer FoodState has achieved Non-GMO Project verification on five of its MegaFood products.  It’s a challenging standard for supplement manufacturers to meet, said FoodState CEO Robert Craven.

Social media represents an extremely powerful B2B tool, it's not just for brand-building and consumer engagement, expert says

Social media: The B2B money maker?

By Kacey Culliney

Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.

Brushing aside market noise, Herbalife posts 17% sales increase

Brushing aside market noise, Herbalife posts 17% sales increase

By Hank Schultz

Herbalife has suffered the slings and arrows of outraged investors recently. But you wouldn’t know it from the company’s financial statements; yesterday the company reported a 17% rise in first quarter net sales, hitting $1.1 billion.

Nutraceutical International posts 5% sales increase

Nutraceutical International posts 5% sales increase

By Hank Schultz

Nutraceutical International Corp. posted a 5% growth in net sales in the second quarter in earnings released yesterday.  The company brought in $53.6 million in net sales in the quarter, compared to $53.9 million in the same period a year earlier.

Amway says it has reached 10 millionth child via charitable campaign

Amway says it has reached 10 millionth child via charitable campaign

By Hank Schultz

Network marketing giant Amway highlighted its chartiable activites with the release of its latest corporate responsibility report, which says the company’s employees and distributors have donated more than $190 million to charitable causes since 2003.

Desert Lab's 'Snack Less' 10-piece hoodia gum packs in three flavors (cinnamon, mint and strawberry) and retail at $2.99 each (typical gum retails at around $1.75).

Desert Labs launches hoodia weight management gum

Hoodia gum maker defends satiety effect

By Oliver Nieburg

The maker of a newly launched appetite suppressant gum claims to be the first to have self-affirmed GRAS status for hoodia in the US and hopes to overcome the negative image of the plant as a weight management ingredient.

MetaBrand seeks to use deep pool of talent to nurture nascent brands

MetaBrand seeks to use deep pool of talent to nurture nascent brands

By Hank Schultz

MetaBrand, a New Jersey-based brand consulting firm, has brought what the company calls an unparalleled array of talent, services and capabilities under one roof to help kick start natural products launches, be they supplements, beverages or cosmetics.

Canadian supplement firm cements values with B Corp certification

Canadian supplement firm cements values with B Corp certification

By Hank Schultz

Genuine Health, a Toronto-based developer and marketer of dietary supplements, has achieved B Corp status, the company announced recently.  This designation as a “benefit corporation” is not just a statement of values, said founder and CEO Stewart Brown,...

Steaz co-founder Eric Schnell on successful brand building

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

By Elaine WATSON

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect on consumers in 20-30 minutes, or you’re wasting your time, beverages and shots guru...

2012’s predictions: How did we do?

2012’s predictions: How did we do?

By Stephen DANIELLS

In January, NutraIngredients-USA raised its head above the parapet and made some predictions for 2012. As the year draws to a close, we look back on what did and didn’t come to pass.

A vitamin found naturally in milk, NR is a more potent version of niacin (vitamin B3) and a precursor to nicotinamide adenine dinucleotide (NAD), increased cellular levels of which have multiple health benefits, says ChromaDex

ChromaDex gears up for launch of next generation niacin ingredient

By Elaine Watson

ChromaDex is gearing up for a commercial launch of Nicotinamide riboside (NR) - a next generation version of vitamin B3 (niacin) claimed to help protect the brain, battle the bulge and improve blood glucose control - at the end of this year or early next.

IFT 2012: Day one in pictures. From Ingredion to Elvis...

IFT 2012: Day one in pictures. From Ingredion to Elvis...

By Elaine Watson

The IFT annual meeting and expo in Las Vegas started as it meant to go on, with inspirational speeches from Starbucks boss Howard Schultz and PepsiCo's R&D chief Dr Mehmood Kahn, a whole new look for Corn Products International - launching here...

Speaker Boehner was receptive to Jarrow Formula's concerns about the FDA's NDI draft guidance during a meeting in LA last month, claim its regulatory attorneys

Jarrow calls for Congressional hearings to address NDI guidance woes

By Elaine Watson

Jarrow Formulas has raised its concerns about the FDA’s draft guidance on new dietary ingredients (NDIs) with House Speaker John Boehner as part of its campaign to alert members of Congress to the dangers the “fatally flawed” document presents to the...

The leaves of the Moringa Oleifera plant produce a rich green – but tart tasting - dry powder that is high in protein, vitamin A, calcium and vitamin C

Moringa oleifera trumps superfruit rivals in ORAC tests

By Elaine Watson

Powder from the leaf of the Moringa Oleifera plant - a nutrient powerhouse claimed to rival baobab - has outperformed antioxidant-packed superfoods including acai, dark chocolate, garlic and blueberries in an ORAC test.

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