From an energy drink for gamers to a multivitamin designed for vegans, here are the latest product launches in the dietary supplements and functional food and beverage industry.
Most dietary supplement consumers expect a product to have scientific backing, so putting science at the forefront of a marketing or branding campaign just comes off as ‘noise,’ said one branding expert.
FitLife Brands reports rising revenue in its third quarter, helped by rising ecommerce sales. Sales in the higher margin platform helped the company post a third consecutive quarterly profit.
Pharmako Biotechnologies has had the patent for its LipiSperse technology approved by the World Intellectual Property Organization (WIPO), opening the door for the firm to develop novel formulations for lipid-soluble compounds.
Network marketing company Nature’s Sunshine has shown strong sales gains in Asia and in Eastern Europe. But that wasn’t enough to make up for sales slides elsewhere.
An industry inititave launched last week with the intent to help the marketers of encapsulated and tablet products meet the challenges of a clean label positioning.
Ancient Nutrition inked a deal with Natural Partners Fullscript, an online platform on which healthcare practitioners can buy supplements at wholesale and sell to patients.
Herbal supplement specialist Gaia Herbs joins growing number of supplement companies certified as a B Corporation, describing it as a sign of the company’s contribution “to build a more inclusive and sustainable economy.”
GOED has clarified what method should be used by member companies to calculate the EPA and DHA content of their products to avoid confusion for consumers.
When Amazon enters a new category, it’s common for existing players in that space to shudder. It entered the sports nutrition category in stealth mode this year.
Is a lifestyle questionnaire ‘personal’ enough for personalized nutrition? Persona’s founder and CEO Jason Brown talks about growing a business in the personalized nutrition space
