A new force is shaping the dietary supplement market, one that operates largely outside of normal industry channels. The growth of the online sales channel, and brands that operate exclusively in that space, is an increasingly powerful force.
Supplement company Healthycell is betting on a specialized gel format, served in single-serve sachets, to bring consumers what founder and CEO Douglas Giampapa argues is ‘maximum bioavailability’ of nutrients.
In a conference that focused on a broad spectrum of berry health benefits, from brain health to cardiovascular disease risk reduction, applications for performance and exercise took the spotlight during the keynote speech.
Growth in the demand for dietary supplement formulation services has created opportunity for equipment suppliers, including GEMCO, a longtime manufacturer of blenders and vacuum drying equipment based in Middlesex, NJ.
Diet positioning was hard to pull-off, Celsius learned. When the thermogenic drink brand switched its key messaging from weight loss to energy and fitness, everything changed for the better, its CEO told us.
Chemicals giant DSM has partnered with Panaceutics, which makes personalized nutritional gels and purees to compete against the personalized packs of pills that dominate supplement subscription services.