Ashwagandha webinar: Ayurveda’s flagship herb goes mainstream

By Stephen Daniells contact

- Last updated on GMT

© eskymaks / Getty Images
© eskymaks / Getty Images

Related tags: ashwagandha, Ayurveda, adaptogen, adaptogenic herbs, immune support, Inflammation, Sustainability, Supply chain

With almost $25 million in sales across mass and natural channels and big double-digit growth year-on-year, ashwagandha is no longer a niche botanical. An upcoming webinar will explore the science, supply and market for this mainstream success story.

The FREE webinar, Ashwagandha: Ayurveda’s flagship herb goes mainstream​, will take place on Tuesday, March 30 at 12pm Eastern/ 9am Pacific.

From supporting a healthy response to stress, to boosting cognitive function, sleep, metabolic wellness, adrenal function, sports performance, and more, Ashwagandha (Withania somnifera​) is now being used in mainstream formulations across the US, from capsules and gummies to adaptogenic beverages.

According to HerbalGram’s Herb Market Report, sales of Ashwagandha supplements increased in the US Mainstream Multi-Outlet Channel (MULO) from 2018 to 2019 by 45% to $10,835,737, making it number 33 in the top selling herbal supplements list in MULO. And that was after increasing 165.9% from 2017 to 2018.  

In addition, sales in the Natural Channel increased 7% y-o-y to reach $13,661,462 in 2019, putting the herb at number 5 on the top selling herbal supplements list in this channel. Growth from 2017 to 2018 was 17%.

The upcoming webinar will explore the market, the ethnopharmacology, the supply chain, sustainability initiatives, and the science, with a particular focus on the herb’s anti-inflammatory and immune health benefits.  

Attendees will also have the opportunity to ask a burning question about this topic in advance by submitting the question when they register. For more information and to register, please click HERE​.

Our expert speakers include:

Bhushan Patwardhan, PhD, FNASc, FNAMS​, Distinguished Professor, Interdisciplinary School of Health Sciences, Savitribai Phule Pune University, India

Trish Flaster, MSc​, Executive Director, Botanical Liaisons, LLC

Chris Kilham​, Medicine Hunter

Moderator: Stephen Daniells​, Editor-in-Chief, NutraIngredients-USA

The event is sponsored exclusively by:

KSM-66​: Ixoreal Biomed's award-winning KSM-66 root extract of ashwagandha, an adaptogenic botanical and the most revered herb from Ayurveda. KSM-66 was developed over 14+ years of R&D and has been on the market for just over 9 years, but it is already in more than 950 products, from major supplement companies across the globe.

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